Are products with anti-counterfeiting trademarks necessarily genuine? As we all know, anti-counterfeiting labels can help consumers find products from their favorite merchants or manufacturers when facing a dazzling array of similar products. Then the question arises:

1. Do products without anti-counterfeiting labels have no quality assurance?

2. Are products with anti-counterfeiting labels necessarily authentic?

3. Can products with anti-counterfeiting labels be used with confidence?

Many consumers and even some companies will have doubts about these three questions. In order for consumers and enterprises to better understand these issues, first let us clarify some basic concepts.

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1 Anti-counterfeiting labels, also called anti-counterfeiting labels, can be pasted, printed, and transferred on the surface of the subject matter, or the packaging of the subject matter, Or signs with anti-counterfeiting effect on the subject matter accessories (such as product tags, business cards and anti-counterfeiting certificates).

2 Anti-counterfeiting labels are not mandatory, but are voluntarily produced and used by companies in order to protect their brands.

3 From the above description, we can get the answer to the first question:

Q1: Do products without anti-counterfeiting labels have no quality assurance? Answer: Not really.

In the 1800s and 1990s, there were few counterfeit and shoddy goods. At that time, there were very few products with anti-counterfeiting labels, but it does not mean that those products are not genuine;

2 In addition, some The barriers to entry for products are high, the cost of imitation is high, and there are technical barriers. Others cannot easily make and sell fake products, so there is no need to install anti-counterfeiting labels in the short term.

3 However, products with anti-counterfeiting labels will reassure consumers and better reflect the company's attitude towards being responsible for its products and consumers.

4 At present, the highest level of anti-counterfeiting technology is the RMB, but counterfeit currency is not uncommon. Therefore, anti-counterfeiting labels cannot be 100% reliable, not to mention that unscrupulous merchants not only make fake anti-counterfeiting labels, but also There will be cases of theft, misappropriation, etc., so there is also an answer to the second question.

Q2: Are products with anti-counterfeiting labels necessarily authentic? Answer: Not really.

1 The anti-counterfeiting label is only to prove that the product is produced or operated and sold by the company, and can combat unscrupulous merchants from imitating the brand. However, if the anti-counterfeiting label is used fraudulently, there is no guarantee that the product belongs to a specific manufacturer.

Therefore, how to prevent anti-counterfeiting labels from being used fraudulently is a major consideration for enterprises when choosing anti-counterfeiting companies.

2 Anti-counterfeiting labels set the anti-counterfeiting threshold through technology and cost.

When there are many types of anti-counterfeiting technologies on an anti-counterfeiting label and it is not easy to imitate, the anti-counterfeiting label will not be easy to imitate. As for the issue of misappropriation and misappropriation of anti-counterfeiting labels, in addition to the company's internal management work, it largely depends on whether the anti-counterfeiting company can provide personalized anti-counterfeiting traceability labels.

3 Here we remind all major companies to choose a regular anti-counterfeiting company.

Shenzhen General Barcode Technology Development Center is a national high-tech enterprise and a state-owned enterprise affiliated to the Shenzhen Institute of Standards and Technology. It specializes in barcode application research and promotion, Internet of Things technology application, product anti-counterfeiting, and design Services in printing and other fields provide a full range of services to many large, medium and small enterprises at home and abroad. We have been committed to customizing barcode application solutions for customers to meet the needs of enterprises, allowing enterprises to deploy barcodes with the lowest cost and optimal solutions. application system.

4 In addition, anti-counterfeiting labels are a reference made by product manufacturers or trademark holders to distinguish their own products from counterfeit products. Anti-counterfeiting labels have no direct relationship with quality. From this, we can know the third question Answer:

Q3: Can products with anti-counterfeiting labels be used with confidence? Answer: No.

1 Product quality depends on the company's production management and quality management.

For example, the recent "poisonous capsule incident" can shed light on the problem. Many large pharmaceutical companies admit that the products are produced by them, which means that they are undoubtedly "authentic". However, there are problems with the quality.

2 In summary, products with anti-counterfeiting labels can reflect the attitude of product companies towards their own products and consumers. As a consumer, in addition to checking whether the product has anti-counterfeiting labels, you also need to See if the product is of sufficient “quality”.