SEO, in a broad sense, is also called SEO optimization, website optimization, and search engine optimization.

SEO, the full name is: Search Engine Optimization, Chinese is search engine optimization

It refers to making the basic elements of the website suitable for search engine retrieval by using reasonable means that are easy to be indexed by search engines. Principles and are more user-friendly (Search Engine

Friendly), making it easier to be included and prioritized by search engines and subordinate to SEM (Internet Marketing), thus bringing traffic to the website. The Chinese meaning of SEO is search engine optimization.

The popular understanding is: by summarizing the ranking rules of search engines, reasonably optimizing the website, so that your website's ranking in Baidu and Google can be improved, and the search engines can bring you customers. The profound understanding is: through a set of search engine-based marketing ideas such as SEO, we can provide ecological self-marketing solutions for the website, allowing the website to occupy a leading position in the industry, thereby gaining brand benefits.

For enterprises, advertising costs can be reduced. If a company promotes its products through traditional billboards, the cost may be high and the effect may not be very effective; if it uses Baidu bidding to promote products, The product conversion rate is also very high, and the cost is also very high. The products sold may not be enough to pay for Baidu’s bidding. If we understand SEO and let the website rank on the Baidu homepage or the top three on Baidu, our website will have a steady stream of traffic. With the traffic, the company will get more orders, allowing the company to make more revenue, and this traffic is free