Why choose the fast moving consumer goods industry? Why choose Unilever? 10 points
Please translate the interview question "Why choose Unilever"
Why I chose Unilever
chose Unilevr is because of the reasons following:
1.I like the products of Unilever. The products of your pany is my necessaries. The impression of people from your pany take things philosophically and make me feel warm. I hope I can know your pany more.
2.Your pany is a famous international pany on the world. It has a high-lever management group. Also, it is known for its novice training and its "study tree" training. Like " The way one person is better than another people is one group is better than another group." If I can study or work from the organized groups of your pany, I believe I can give myself a hand on raising my value.
3.In the future of China, co *** etics and food have a very wide marketplace, your pany also has a big prospect. So, I also want to watch the future and the direction of development of Chinese selling marketplace nearly by studying in that profession.
4.I have some selling experience. I also have some have some people-web in my selling area, it will help me to get into selling practices high-efficiently .
5.My specialty may help me to get better on understanding selling. Being as a speiality of economy, I have some understanding of economy and marketplaces, and also have taken the subject such as "The study of marketplaces selling" It will help understand the nature of selling
more high-levelly.
The reasons above is why I chose Unilever. Thanks!...
How to enter P&G and Unilever
If it is just ordinary 211 master's degree, this really cannot be your passport to enter foreign companies such as Procter & Gamble. The only role of a master's degree is to bring you into HR's field of vision. If your spoken English is very good, your daily communication with the Americans will be a mess. The criterion for measuring whether your English is good or not is not whether you have passed CET-4 or CET-6, but how you apply it in daily life. If you meet the above conditions, you will be the one chosen first
How did Unilever enter the Chinese market?
Unilever entered China before liberation, as follows Excerpted from Baidu Encyclopedia
LUX Lux As early as 1923, Unilever established its first company in Shanghai to produce and sell Sunshine and Lux ??soaps. Soon the company became the largest in the Far East at that time. Soap manufacturer.
In 1986, the reform and opening up allowed Unilever to re-enter China and established its first joint venture company - Shanghai Unilever Co., Ltd. in Shanghai. Today, Unilever has been deeply rooted in the vast land of China through localized operations: providing more than 20 brands of high-quality products, including household and personal care products, food, beverages and ice cream; its cumulative investment exceeds 1 billion USD; introduced more than 100 technologies; trained more than 4,000 local managers and employees.
Why did you choose the FMCG industry? What are the advantages and disadvantages of the FMCG industry?
FMCG is the abbreviation of fast moving consumer goods.
The so-called fast-moving consumer goods are daily necessities that are easily accepted by consumers and can be consumed in a short period of time after purchase and may be purchased repeatedly.
The fast-moving consumer goods industry is a very active industry category in today's industrial and commercial society. The earliest concept of fast-moving consumer goods did not start with food, but with detergents, cosmetics and personal care products. However, due to the layout of stores, such products began to be sold closer together. Under such conditions, the concept of fast-moving consumer goods gradually extended to food, condiments, beverages, wine, paper products, health products and even OTC drugs. .
2. What are the characteristics of FMCG products?
Compared with other types of consumer goods, there are obvious differences in the purchase decision-making and purchasing process of fast-moving consumer goods.
1. Fast-moving consumer goods have the characteristics that they can be consumed in a short period of time and may be purchased repeatedly.
2. Fast-moving consumer goods are impulse buying products, where impromptu purchasing decisions dominate and are insensitive to the suggestions of many people around them. The purchase often depends on personal preference, and repeated comparisons of similar products are rarely made.
3. Factors such as product appearance and packaging, advertising promotions, price levels, point-of-sale layout, product display, etc. play an important role in sales.
4. The brand value of a product is a very important factor for sales. Consumers are highly sensitive to the brand of fast-moving consumer goods. The brand awareness and reputation of a product directly affect consumers’ awareness and awareness of the brand. Loyalty, thus affecting consumer purchasing behavior and product market share.
5. Product quality is easy to be directly felt and judged by sellers, and therefore has a decisive impact on consumers’ secondary purchasing behavior and loyalty.
6. Compared with durable consumer goods such as clothing, toys, furniture, kitchenware, burning appliances, home appliances, automobiles, communication products, IT products, real estate, etc., fast-moving consumer goods have the characteristics of lower absolute prices.
3. What are the characteristics of the fast moving consumer goods industry?
Domestic fast-moving consumer goods are products that are consumed frequently. They have a short period of use and a wide range of consumer groups. They have high requirements for convenience of consumption. They have many and complex sales channels, including traditional and emerging formats. channels coexist. Moreover, industry concentration is gradually increasing, making competition more difficult.
What is the origin of the Unilever logo?
The Unilever trademark is a "U" made up of 25 small patterns with unique meanings. The following is Unilever The English name "UNILEVER" is the logo in the Chinese region, and the Chinese words "Unilever" are also added.
The logo consists of 25 patterns, each representing a kind of vitality and product brand.
Sun/Sun is a symbol of vitality, the natural resource that humans rely on for survival, and the origin of all life.
The double helix shape of DNA/gene represents the origin of life and biochemical science, and is the key to healthy life.
Bee/bee creativity, communication, hard work, and species diversity, symbolizing the opportunities and challenges brought by the environment.
Hand symbolizes sensibility, care and needs.
Flowers are fragrant, and when combined with the "hand" pattern, they represent moisturizing lotion or cream.
Hair/hair is a symbol of beauty. When combined with the "flower" pattern, it reminds people of cleanliness and fragrance; when combined with the "hand" pattern, it represents softness
Palm Tree/The diverse natural resources of palm trees are also a symbol of paradise
Sauces or spoons/Spice sauce represents mixing and stirring, expressing the meaning of mixing fragrance and adding taste
Spoon/Spoon/Spoon Symbolizes nutrition, taste and cooking
Bowl/A bowl full of fragrant food, also represents ready-to-eat food, hot drinks or soups
Spice and flavors/Represents chili peppers and seasonings Chili pepper or fresh ingredients
Fish/fish symbolizes food, sea water or fresh water
Sparkle/sparks are bright, healthy and energetic
Bird/bird symbolizes freedom, Get rid of trivial matters and enjoy the joy of life
Recycle/Recycle to realize the commitment of continuous environmental protection
Lips/lips symbolize beauty, beauty and taste
< p> Ice cream/ice cream leisure, pleasure and enjoymentTea/tea plant or the essence extracted from plants, such as tea, is also a symbol of growth and hard work
Particles/particles represent science , foam and activity
Frozen/frozen is a symbol of freshness, representing snowflakes
Wave/wave is clean, fresh and energetic, representing personal cleanliness, used together with the "clothing" pattern, It represents clothing care
Liquid/water droplets represent clean water and purity
Container/container represents packaging, a bottle of lotion for personal use
Clothes/clothing Represents beautiful and clean clothes
Heart/Heart symbolizes love, care and health
Does anyone work for Unilever? Tell me how it goes
2 days of work, 1 day of rest, 12 hours of working time. Girls are more comfortable, but boys are more tired. The salary is only about 1,200. The record workshop is a bit higher, depending on which department you are in. The company benefits are very good, there are events and dinner parties on holidays, and the management is strict! After all, it is a foreign company! ----The workplace express solution team will answer your questions!
What is the origin of the Unilever logo?
The Unilever trademark logo is a "U" made up of 25 small patterns with unique meanings. Below is Unilever's English name "UNILEVER", a logo in the Chinese region, and additional Chinese characters. The word "Unilever".
The logo consists of 25 patterns, each representing a kind of vitality and product brand.
Sun/Sun is a symbol of vitality, the natural resource that humans rely on for survival, and the origin of all life.
The double helix shape of DNA/gene represents the origin of life and biochemical science, and is the key to healthy life.
Bee/bee creativity, communication, hard work, and species diversity, symbolizing the opportunities and challenges brought by the environment.
Hand/Hand symbolizes sensibility, care and needs.
Flowers are fragrant, and when combined with the "hand" pattern, they represent moisturizing lotion or cream.
Hair/hair is a symbol of beauty. When combined with the "flower" pattern, it reminds people of cleanliness and fragrance; when combined with the "hand" pattern, it represents softness
Palm Tree/The diverse natural resources of palm trees are also a symbol of paradise
Sauces or spoons/Spice sauce represents mixing and stirring, expressing the meaning of mixing fragrance and adding taste
Spoon/Spoon/Spoon Symbolizes nutrition, taste and cooking
Bowl/A bowl full of fragrant food, also represents ready-to-eat food, hot drinks or soups
Spice and flavors/Represents chili peppers and seasonings Chili pepper or fresh ingredients
Fish/fish symbolizes food, sea water or fresh water
Sparkle/sparks are bright, healthy and energetic
Bird/bird symbolizes freedom, Get rid of trivial matters and enjoy the joy of life
Recycle/Recycle to realize the commitment of continuous environmental protection
Lips/lips symbolize beauty, beauty and taste
< p> Ice cream/ice cream leisure, pleasure and enjoymentTea/tea plant or the essence extracted from plants, such as tea leaves, which is a symbol of growth and hard work
Particles/particles represent Science, foam and activity
Frozen/frozen is a symbol of freshness and represents snowflakes
Wave/waves are clean, fresh and energetic, representing personal cleanliness and used together with the "clothing" pattern , represents clothing care
Liquid/water droplets represent clean water and purity
Container/container represents packaging, a bottle of lotion for personal use
Clothes/ Clothes represent beautiful and clean clothes
Heart/Heart symbolizes love, care and health
Why choose Unilever
A large international company, relatively formal.
Why does Unilever have so many brands, why not integrate them all into one brand?
Each brand has its own consumer group. It’s hard to agree upon, and the products represented by each brand are also different. For example, if you like Lux and like the petty bourgeoisie style, what would you think if Lux washing powder was released, or Lux ice cream? Each brand also has its own history and inherent consumers. In addition, the strategic development and positioning of each brand are different. So there is no way to integrate it into one brand.