However, an industry insider who did not want to be named told the reporter of Investor that behind the rapid expansion of production capacity of GPHL's Wang Laoji, the quality and safety hidden dangers in its foundry cannot be ignored.
Guangyao Wang Laoji is slow to distribute goods
On August 3, the reporter visited the splendid land market in Haidian District, Beijing, and did not find Wang Laoji, a red jar of Guangyao. On the contrary, Jiaduobao red herbal tea can be seen everywhere. Upon inquiry, a beverage wholesaler told the reporter that Wang Laoji, a red jar of Guangzhou Pharmaceutical, was already in the store, but it had not yet been placed in front. Another beverage wholesaler told reporters that there is no goods yet, but it has been booked and will arrive in these two days. Just less than a month ago, when the reporter visited this market, Wang Laoji, a red jar of Guangyao, had not been found.
In Yuquan Road in Beijing, supermarkets near Tiancun, Jingkelong, Yonghui Supermarket, etc., reporters all found the figure of Wang Laoji, a red jar of Guangzhou Pharmaceutical, whose production date was July 13th. Obviously, Wang Laoji of Guangzhou Pharmaceutical entered these supermarkets for a short time.
Li Yanchuan, president of Beijing Supermarket Hair Chain Company, told reporters that Rigadeau Baohong cans, Guangyao red cans and green boxes are sold in supermarkets, and the sales of the two are similar.
But in Carrefour Dinghuiqiao store, I didn't see Wang Laoji, a red jar of Guangyao, only saw Jiaduobao doing a promotion. A Carrefour staff member who is loading goods on the shelves told the reporter: "Now Jiaduobao is the former Wang Laoji, and it was renamed long ago. Don't you know?"
In addition, the nearby convenience stores, street shops and small restaurants have not seen the red jar of Wang Laoji of Guangzhou Pharmaceutical.
The reporter called GPHL to inquire about its distribution in the whole country, but as of press time, he still hasn't received a reply from the other party. However, at the press conference on interim results held by GPHL on August 28th, Wu Changhai, general manager of Guangzhou Pharmaceutical, revealed the distribution status of Wang Laoji in red cans at the press conference, and the distribution of goods in most provinces and cities except Tibet was completed.
According to the reporter's investigation in some areas of Beijing, Wang Laoji, a red jar of GPHL, has just started to distribute goods in Beijing, which is obviously half a beat slower than Jiaduobao after the rebranding.
entering the channel terminal dispute
Wang Lifeng, a brand marketing expert, told the reporter: "Wang Lao Ji's brand competition has come to an end, and the next step is production, channels and terminals."
since the appeal of jiaduobao's parent company Hongdao group was rejected on July 13th, it stopped using the trademark "Wang Lao Ji", and the brand dispute of Wang Lao Ji came to an end temporarily. Subsequently, GPHL began to increase production capacity and distribute goods through channels, but it encountered strong resistance from Jiaduobao.
On August 28th, a violent conflict occurred between staff of Jiaduobao and Guangzhou Pharmaceutical Wang Laoji in Suzhou due to terminal promotion. A Jiaduobao employee cut the face of an employee of Wang Laoji seriously with a knife. On August 15th, Wang Laoji and Jiaduobao employees had a fight on the streets of Nanchang, which caused many employees of both sides to be injured.
In response to the injury, Jiaduobao Group made a statement accusing GPHL of seizing the channel. "Guangyao certainly hopes to complete the channel construction as soon as possible, but it is not so fast. How many years did it take Jiaduobao to make a nationwide herbal tea channel, and Guangzhou Pharmaceutical could not be completed in two months. In such a big market in China, no enterprise can establish a nationwide sales channel within one year. This competition has just begun. " Cui Hongbo, CEO of brand consultant, told reporters.
Although GPHL can also spend a lot of money to establish a dealer team, it is helpless that the market in China is too big to be realized in a short time. "Now Guangyao can't hurt the foundation of Jiaduobao. Because in the main consumer market, Jiaduobao's cognitive rate is not low, and Jiaduobao's channel is like a big tree, and Guangyao is difficult to shake. " Sun Xi, a researcher at the Institute of Public Communication at Renmin University, told reporters.
6 billion target exists quality hidden trouble
After getting back Wang Laoji's brand, GPHL began to expand its production capacity. According to public information, at the end of June this year, GPHL and food giants Uni-President, Yinlu and Wellcome Group signed a contract to produce red cans of Wang Laoji herbal tea. * * * More than 3 food production, raw materials and packaging materials suppliers signed a strategic cooperation agreement with GPHL Wang Laoji Health Company.
At the recent performance conference held by GPHL in the first half of the year, Wu Changhai, chairman of Wang Laoji Health, once told the media that GPHL currently has a generation of processing, a self-built production line and a joint venture factory. Its self-built "first" production line will also be put into production in October this year.
Although the specific sales volume of Guangyao Wang Laoji in the past six months was not announced at the meeting, Ni Yidong, deputy general manager of Guangyao Group, revealed to the media that the sales of red cans and green boxes of Wang Laoji herbal tea are expected to reach 6 billion yuan this year and 1 billion yuan next year.
according to public information, in 211, Wang Laoji, a red can and a green box, occupied about 7% of the domestic herbal tea market share, with sales of nearly 2 billion yuan, of which the sales of Guangyao Green Box was about 1.9 billion yuan, and the sales of Wang Laoji, a red can produced and operated by Jiaduobao was about 16 billion yuan. It can be seen that the capacity expansion of GPHL is very strong.
However, as the saying goes, the radish is too fast to wash the mud, and there are actually huge hidden dangers behind the rapid expansion of production capacity of GPHL.
"The problem with Guangyao is that it had no experience in making herbal tea before, but now it suddenly took over such a big plate, so it recruited people everywhere. These people were sent to take over the factory directly without professional training and running-in. So I judge that there may be quality problems soon. " An industry insider who did not want to be named told reporters that he had contacted a large number of Guangzhou Pharmaceutical foundries and found that there were great quality risks in the production process.