Benefits of registering a trademark:

1. It makes it easier for consumers to recognize the brand for shopping and create a brand effect;

2. Increase the visibility of the product and establish a brand image;

3. The trademark registrant has the exclusive right to use the trademark and is protected by law to prevent counterfeiting;

4. Prepare for applying for a well-known trademark;

5. Trademark It is an intangible asset whose price can be evaluated and its value can be realized through transfer, licensing or pledge;

6. Enhance customers’ information about products or services;

7. Trademark is a necessary condition for quality inspection, health inspection, bar code, etc.

The harm of not registering a trademark:

1. Unregistered trademarks are not protected by national laws and cannot effectively use modern publicity methods and competition. If the trademark is used by others, the law does not provide protection for the trademark, so others will enjoy the market that has been created by the company for free, and the company's market share and economic interests will be harmed.

2. If a company’s trademark is preemptively registered by others, the company cannot continue to use the trademark. If you continue to use it, it will infringe the exclusive rights of others to register trademarks.

3. The trademark has never been registered and protected and is not protected by law. In this way, it will not be recognized as a famous trademark in the subsequent business process, let alone receive rewards from the government