Man relies on clothes and horse saddle. Registered trademarks are an important symbol of corporate brand recognition. Registered trademarks can protect the legitimate rights and interests of oneself and the company and avoid infringement by other businesses and individuals. Properly registered trademarks can avoid infringement by the same trademark name in the same and similar industries, so as to better protect the corporate image. However, as more and more trademarks are registered combining Chinese characters, the chances of encountering similar trademarks are also increasing. Now I would like to share with you, how should companies deal with similar trademarks?

Before setting up a company, you should follow the idea of ??trademark first. When registering a trademark, companies should generally pay special attention to the following situations:

1. Naming stage of registered trademark

Generally speaking, before trademark registration, a trademark search is required to see whether it is similar to a previously registered trademark. If you really need the same word trademark, you can search for unregistered categories, or modify the graphic design to achieve an effect that is significantly different from the prior trademark, so as to avoid registration failure due to similar trademarks.

Second, Trademark Preliminary Examination Announcement Stage

If a trademark application is rejected by the Trademark Office on the grounds that the trademarks are similar during the preliminary examination stage, the trademark registrant may apply within 15 days after receiving the rejection notice. Submit a review to the Trademark Review and Adjudication Board. Since there are inevitable subjective factors in the manual review of trademarks, misjudgments of similar trademarks will inevitably occur. During reexamination, the Trademark Review and Adjudication Board will have a more rigorous and objective review process, so rejecting reexamination is one of the effective ways to solve the problem of similar trademarks. .

Third, trademark announcement stage

There will be a three-month announcement period after the trademark is passed in the preliminary examination. During the announcement period, if a prior right holder raises an objection on the grounds that the trademark is similar, the trademark The Bureau will review the application after the objection (announcement) period ends. If the objection is successful, that is, the trademark applied for registration is declared invalid by the prior trademark owner on the grounds that the trademarks are similar, the trademark applicant can apply to the Trademark Review and Adjudication Board for objection review within 15 days after receiving the notice.

Fourth. After the trademark registration is successful

After obtaining the trademark registration certificate, if you find that a trademark applied by others is similar to your own registered trademark, that is, the trademark is similar. You can effectively protect your own trademark rights by filing an objection or canceling the application with the Trademark Office during the announcement period for someone else’s trademark application.

An enterprise's trademark registration is a cumbersome matter. If you are not careful, you may face the risk of being opposed or rejected. If you want to avoid similar trademarks during trademark registration, you can choose professional service personnel and platforms, which can greatly save your time and economic costs. Similar trademark trademark registration