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Whose trademark is the Chinese hamburger commented by CCTV?
A large number of Chinese hamburger merchants became defendants for using the word Tongguan, and even more outrageous was that they were claimed 99,800 yuan! This case is similar to the case of Xiaoyao Town Hu Spicy Soup, but it is absolutely different in nature.

First, this matter is different from Xiaoyaozhen hot soup in nature.

Recently, a large Chinese hamburger merchant became a hot search of the defendant for using the word Tongguan. Nearly 200 Chinese hamburger merchants were sued by Tongguan Chinese hamburger association, the holder of the word Tongguan. However, this matter is completely different from Xiaoyaozhen Hu spicy soup. The trademark holder in Xiaoyao Town Hulatang case is a specific merchant, which means Xiaoyao Town Hulatang, as an ordinary trademark, can't file a cross-regional trademark lawsuit, because Xiaoyao Town Hulatang is not so famous; However, in the prosecution of Tongguan Roujiamo Association, Tongguan Roujiamo Association is a social organization, which means that Tongguan's trademark is a collective trademark and can be prosecuted nationwide.

Because the defendant Tongguan and Xiaoyao Town Hulatang trademark holders have completely different rights protection nature, the essence is that Xiaoyao Town Hulatang is a specific ordinary trademark, while Tongguan Chinese hamburger association holds a collective trademark.

Second, there are two similarities between these two cases.

Although these two cases are completely different in nature, they also have similarities. First of all, Tongguan Roujiamo Association sued more than 200 merchants of Tongguan Roujiamo. Obviously, this is also the same trademark lawsuit in Xiaoyao town Hu spicy soup case, with the aim of protecting their trademark rights. Secondly, this lawsuit is also to confirm the exclusive right of the trademark in the whole country. Judging from the ultimate goal and effect of these two cases, there are indeed similarities.

Third, summary.

To sum up, the case of Tongguan Chinese hamburger association suing a large number of merchants and Xiaoyao Town Hu spicy soup is actually different in nature, after all, their controversial focus may be different.