Feasibility report of breakfast project

Project name: Feasibility report of joining breakfast project

Unit responsible: XX Food Co., Ltd.

Application date: October 29, 2007

Contents of the feasibility report

1. Project background

2. Situation and development of similar domestic products Trends

3. Market demand analysis

4. Social benefits and ecological benefits

5. Analysis of own conditions

6. Conclusion< /p>

1. Project background

Food is the most important thing for the people. Today, mankind has entered the era of economic globalization, informatization and knowledge. While people are extremely stressed and tired at work, they need more support from high quality of life and a happy life. be adjusted. "The day's plan begins in the morning." Providing a nutritious, delicious, fast, and hygienic breakfast is very important today when we are advocating new trends in healthy consumption and adjusting the diet structure of citizens. The energy and nutrients provided by breakfast play an extremely important role in the intake of energy and nutrients throughout the day, and its role is irreplaceable. Eating or skipping breakfast will cause irreparable damage to people's body and mind. Skipping breakfast may induce gallstones, gastritis, anemia and other diseases. Nutrition experts warn that eating a good breakfast is related to everyone's health. However, due to various reasons, when people eat breakfast outside, problems such as unreasonable nutrition and hygienic conditions are worrying. For a long time, the breakfast market has had a direct impact on people's health due to its single variety, random stalls on the streets, and unsafe food hygiene. Therefore, the breakfast issue is related to everyone's health. In order to strengthen the Chinese nation, we must vigorously promote nutritious breakfast. In recent years, government departments have taken various measures to allow citizens to eat safe and delicious breakfast outside as soon as possible. The breakfast project has been implemented in many cities in my country as a practical project for the private sector.

At present, there are very few regular units that provide breakfast in our city, and most of them are roadside and temporary stalls. The existence of these phenomena not only causes great hidden dangers to the health of residents, but also brings negative effects to the overall image of the city. Big negative impact. Therefore, the construction and development of a good breakfast project is an urgent need for market economy and urban development, and it is a cause that is in line with the people's hearts and minds. Government policy support is the guarantee for the development of the breakfast industry. It should provide a good policy environment for breakfast business enterprises, mobilize the enthusiasm of enterprises, and allow formal enterprises to become bigger and stronger. At the same time, we will crack down on wild breakfasts that do not meet health standards so that citizens can have a safe breakfast. At present, the Huzhou Municipal Government and relevant departments have stepped up efforts to encourage and cultivate large-scale and powerful enterprises to participate in the development and construction of the breakfast market, strengthen the operation and management of fixed breakfast stores, and contribute to the modernization of the city's breakfast market and management. Make efforts on all sides.

2. Situation and development trends of similar domestic products

The "Breakfast Project" is a major matter related to people's health. It has long attracted the attention of government departments. Beijing, Shanghai, Tianjin, Chongqing, Xi'an, Jinan, Xiamen, Fuzhou, Quanzhou and other large and medium-sized cities have launched breakfast projects nearly ten years ago and included them as practical projects for the people. At the same time, they continue to sum up experience and standardize market-oriented operations during operation, so that the general public can It only takes 1-2 yuan and a few minutes to have a hygienic, nutritious, convenient and economical breakfast. In addition, the breakfast project's unified dining carts, sun umbrellas, sanitary tubes, heat preservation tools and other facilities not only improve the breakfast management method, but also beautify the urban environment.

Although "breakfast projects" in some cities now have unified planning by the government, rigorous demonstrations by experts, and strict review of operator qualifications, the "initial credibility" of the "assured breakfast project" is higher than that of other breakfast supplies. business and has certain competitive advantages. However, due to its high cost, thin profit, and the influence of "wild breakfast", the competitive advantage of assured breakfast is not yet obvious.

As the exploration of the "breakfast project" becomes more and more in-depth, people find that places like Tianjin, Chongqing, Xi'an, Wuhan, Changchun, Xiamen, and Suzhou are better places to implement the "green breakfast" project, all of which are government-involved. A good start. Vice Minister of Commerce Jiang Zengwei said, "The breakfast project is a low-profit, subsidized business. In the early stages of construction, it is very necessary for the government to provide certain support and assistance in terms of funds and policies."

At present, in some cities in my country, some have established a joint meeting system for catering industry work or breakfast projects with the commercial department to study and promote popular catering work; in other cases, several departments have jointly issued guidance on the development of the catering industry or jointly issued Funding policies and preferential measures will support the development of popular catering such as breakfast projects.

3. Market demand analysis

Food is the most important thing for the people, and the breakfast market itself is a market with huge potential. The total market potential refers to the maximum sales volume that all enterprises in an industry can achieve within a certain period of time, under a certain level of industry marketing power, and under certain environmental conditions.

Expressed by the formula: Q = nqp, where: Q is the total market potential, n is the number of buyers of a specific product under given conditions, q is the average purchase quantity of each buyer, p is an acceptable average price.

According to Huzhou City market survey results: p= 2 yuan q= 1 portion.

According to the latest survey data from the Huzhou Municipal Bureau of Statistics, the urban population of Huzhou is 2.576 million, and the migrant population is 554,000 [1]. 70% of people eat breakfast outside [2], then The daily sales of the breakfast project are: Q = (257.6+ 55.4) ×70% ×1×2 = 4.832 million yuan. Based on the above figures, the breakfast market in our city will be a huge market with great potential, which is worth developing.

In addition, according to the survey, the breakfast business in our city has a relatively single variety and few colors, making it difficult for diners to choose according to their own tastes. The traditional breakfast varieties have been consistent for decades and have not changed much. There is still a huge demand gap for breakfast outlets that are truly convenient, nutritious and quality-assured. At the same time, most breakfast food stalls have problems such as arbitrarily occupying sidewalks, food hygiene and quality cannot be guaranteed, pollution to the city appearance and environment, and loss of local fiscal revenue. Therefore, the production and sale of breakfast food is also something that our city government has been considering how to rectify. problem. The development of healthy, nutritious and hygienic new breakfast varieties is currently an urgent priority for government departments, operators and families.

IV. Social and ecological benefits of the breakfast project

It is an urgent need to expand the "breakfast project" to develop well and quickly. According to authoritative statistics from the Ministry of Commerce, In recent years, the catering industry has created more than 2 million new jobs every year. In 2006, the national catering industry employed more than 2 million people. It has become an important area to find employment for disadvantaged groups such as those who are older, have lower education levels and have lower employment skills. According to incomplete statistics, 60% of the employees of 300 professional breakfast companies across the country are among the above-mentioned people. Taking Jiangsu Province and Xiamen City as an example, they have provided 8,000 and 3,000 jobs respectively through the breakfast project.

For a long time, due to the varying scales of breakfast companies, especially mobile stalls on the street, there is no pressure on rent, taxes, etc.; practitioners do not need to invest high technology and too much capital to operate. The risk is low and vitality is relatively guaranteed, so it has attracted a large number of laid-off and unemployed people or people from outside the city to join. This inevitably leads to uneven quality of food and services, low overall quality of personnel, relatively high mobility, and difficulty in ensuring adequate supervision by the health department. Food hygiene and fire safety issues have always been the focus of people's attention. Its existence and development not only bring extreme health risks to consumers; it also has a great negative impact on a city's health and environmental protection. To a certain extent, the development of a city's breakfast industry It directly reflects the degree of civilization and the speed of modernization process of a city.

Therefore, it is the development trend of the breakfast project to allow competitive enterprises with a certain scale and equipment to participate in the breakfast market and cultivate catering food brands; it is an inevitable trend in the development of market economy and catering industry. The unified business style and standardized management have greatly enhanced the city's image and improved the urban environment; at the same time, the huge procurement scale has brought formal benefits to the local and surrounding areas, creating huge socio-economic benefits and ecology.

V. Analysis of own conditions

Huzhou Guoxiang Food Co., Ltd. was established in 1998 and is located in the Food Industrial Zone, Balidian Town, Eastern New District, Huzhou. The company now has fixed assets of 20 million and has A high-quality pollution-free glutinous rice base of 10,000 acres has been established. Main products and production capacity: annual production of more than 50 million rice dumplings. At the same time, the company established a new quick-frozen food production line in 2007, mainly producing rice and flour foods such as knife-cut steamed buns and bean paste buns.

Huzhou Guoxiang Food Co., Ltd. is a key agricultural leading enterprise in Huzhou City, one of the top ten leading enterprises in Wuxing District, and an enterprise on the market quality-free list in Zhejiang Province. "Guoxiang" brand rice dumplings are a famous brand and famous trademark product in Huzhou City. The products have won many awards at the Zhejiang Agricultural Exposition and were awarded the title of pollution-free product by the Ministry of Agriculture. The company has passed the HACCP safety management system and ISO9001 and ISO2000 quality management system certification in 2006. The food safety and quality management system covers all production processes and related management functions of Guoxiang series products. The company has formulated relevant management documents through the analysis of these processes to ensure that product-related food accidents are reasonably expected to occur within the scope of this system. Safety hazards are identified and evaluated so that products are always under control during the production process.

Since its establishment, the company has always adhered to the scientific concept of "survive by quality, expand the market by reputation, increase efficiency by management, and seek development by innovation"; it adheres to the principle of "quality first, customer first" Purpose: Follow scientific eating standards, prepare nutritious meals, use high-quality raw and auxiliary materials, and always meet hygienic standards throughout the entire process from production, distribution, and sales. Our products have been developed from scratch and are gradually recognized by consumers. Currently, they are sold in Huzhou, Shanghai, Big cities such as Hangzhou and Suzhou already have very mature markets, and the supply of products exceeds demand. The quality, price, hygiene and service of Guoxiang series products have been praised and recognized by the general public, not only bringing hygienic and healthy food to consumers, but also It introduces a healthy and convenient dining concept to consumers.

Currently, based on the breakfast eating habits of Huzhou residents and our company’s production capacity, we can provide: rice dumplings, knife-cut steamed buns, flower rolls, steamed buns and other rice and flour foods. The above products are produced according to the needs of different groups of people. Different tastes, suitable for all ages, healthy and delicious. In addition, according to the modern people's "green, healthy and delicious" dining concept, we also provide milk, soy milk, porridge and other foods.

Based on our company’s production strength, reputation among Huzhou citizens over the years, and advanced production and management concepts, our company is capable of providing high-quality, fast, and reliable breakfast to Huzhou citizens. Using the operating model of a modern enterprise, from the purchase of raw and auxiliary materials to product sales, the entire process adopts scientific management methods and strict quality control. While steadily developing the safe breakfast in central urban areas, we will actively extend to the first towns in counties and towns with better conditions, so that the breakfast project can be consolidated, improved and developed steadily.

VI. Conclusion

Based on the above analysis, further promoting the development of the breakfast industry in our city has always been an important measure to promote the city’s market construction and urban management standardization, and is a way to satisfy the people. , and the cause of public opinion, which embodies the important thought of "Three Represents" and has obvious social and economic benefits. As the leading enterprise in Huzhou's food industry, Huzhou Guoxiang Food Co., Ltd. has responsibilities and obligations, and is more confident and capable to join the breakfast industry, for the standardized and healthy development of Huzhou's breakfast industry, and for the construction of "health, harmony, and civilization" Huzhou has made positive contributions.

Based on the above, our company regards the following aspects as its own advantages: standardized market operations, unified brand image, unified management model and style, unified procurement and distribution, and use of computer networks for information management and technology Support; at the same time, we will follow the following guidelines throughout the entire production and sales:

. Convenient: fast production and sales, convenient consumption, simple, fast and efficient service, meeting the basic needs of consumers and In order to save time, the service method follows the principle of customer convenience.

. Economical and affordable (cheap): Provide supporting, reasonable and moderate types and services, operate at high quality and low price, and provide value for money, which is consistent with the consumption level of customers and satisfies their "cost-conscious" frugality. psychology.

. Health and safety (clean): The production and sales process strictly abide by various standards of the food production industry, maintain good food hygiene conditions, keep employees healthy, meet the public’s food safety and cleanliness requirements, and provide Pollution-free dining food.