1. Don’t use common words in the industry

First of all, when we choose a name, don’t try to be close to the industry, because not only you have thought of this name, but some people have already thought of it. Don’t you think about how many competitors there are in your industry? Therefore, when registering a trademark, try to use a name or graphic that is different from that of the same industry. This will not only avoid duplication, but also increase public awareness.

2. Stay away from popular words

There are fewer and fewer eye-catching names nowadays. The main reason is that the names that were easy to remember and catchy in the early days are becoming more and more popular. There are fewer and fewer, and nowadays personality has become another label, that is, it must be unique. Just like "Didi, Mobike, ofo and other popular brands nowadays" in the past, I believe no one would think of using such a trademark. In fact, the main reason is very simple, because now the audience has changed, and consumers are changing. If you don't show your personality, you will fall behind, so trademark registration is the same.

3. Try to have a name of 3-4 characters.

Many qualified agencies now recommend that trademark registration applicants use 4 or more characters, but this is not recommended unless it is multi-character. Brand recognition is very high, such as "you are right". In addition, the four words are actually a high-risk area. Why, because there is a risk of similarity in trademarks, any combination of other people's trademarks is also considered a trademark similarity!

4. Avoid multiple elements

This is not something qualified agencies require you to do more to earn more. In fact, many agencies suggest this because they sincerely help you to be flexible and changeable in the future. Using it can reduce risks and make preparations, because the trademark review stipulates that all different elements are reviewed separately and independently during the trademark review. Some parts are almost rejected as a whole. It is very likely that words can be registered now due to other reasons. If it is rejected in the future, you will no longer be able to register if you want to.

5. A normal mind is very important

Companies that have registered trademarks know that there is no way to guarantee 100% success in registration, because the Trademark Office has the power to review, and there will also be many Human factors. Because the uncertainty of the market is still great, it is even more important to treat the issue of risk with a normal mind during this period. The number of registrations is getting larger and larger, the difficulty of registration is getting higher and higher, and the registration fees are getting lower and lower. This will only bring one result: it will become increasingly difficult to register a trademark. Therefore, when it comes to trademark registration, you still need to treat it with a calm mind.