Jiang is a highly recognizable liquor, which is different from the traditional Luzhou-flavor liquor, Maotai-flavor liquor and mixed-flavor liquor. On the taste, the mouth of the river is smooth and soft, with fine sweetness, easy to get down the throat and not greasy. A touch of apple fragrance and a touch of grass fragrance, and a soft fragrance of fruit and wine have reached a sweet balance. Jiang is a pure and inclusive product, suitable for young drinkers.

Slogan: May I pour you wine after ten years, and may we still be old friends after ten years.

For ginger, the name is really common in our life. For example, a certain skin is white or black. We often call Ta "Xiao Bai", so Xiao Bai is also quite appropriate in our life. For young people, it is easier for them to accept such an interesting and appropriate brand name as Xiaobai. At the same time, more importantly, Jiang personified liquor, which was more easily accepted by post-80s, post-90s, especially post-90s.

Jiang's specific image is that his black hair is slightly longer, his hairstyle is Korean, and he wears black-rimmed glasses, which is the popular face of standard comics. Dressed in a white T-shirt with a gray scarf, the coat is a long black trench coat in British style, and the lower body is equipped with dark gray jeans and brown casual shoes. Such an image can be said to be attractive to young consumers, which is also a common image of many people in their daily lives.