1. What are the trademark licensing methods?

According to the provisions of the Trademark Law, a trademark registrant can license others to use its registered trademark by signing a trademark licensing contract. Specifically, the current trademark use license mainly includes the following three methods:

(1) Exclusive use license means that the trademark registrant will use the registered trademark within the agreed period, region and in the agreed method. A trademark is only permitted to be used by one licensee, and the trademark registrant shall not use the registered trademark according to the agreement;

(2) Exclusive use license refers to the trademark registrant’s exclusive use within the agreed period, region and in the agreed manner. , the registered trademark is only allowed to be used by one licensee. The trademark registrant can use the registered trademark according to the agreement but may not separately license others to use the registered trademark;

(3) General use license refers to the trademark The registrant allows others to use its registered trademark within the agreed period, region and in the agreed manner, and can use the registered trademark on its own and permit others to use its registered trademark.

2. How to determine the trademark license fee

In principle, it should be determined through negotiation between the two parties. There are several common calculation methods:

1. Calculated based on the percentage of product selling price, usually 1%-5%;

2. Calculated based on product profit margin;< /p>

3. Calculated based on a certain amount negotiated by both parties.

The following factors are the main factors that commonly affect license fees: 1. The popularity of the trademark; 2. The licensed use method of the trademark; 3. The time, region, and product scope of the trademark license; 4. Industry profits, prospect. Trademark use