In recent years, the word trademark has appeared more and more frequently in the eyes of the public. I believe everyone has gradually understood the importance of trademarks to enterprises. But for some people, they may still not know what a trademark is? They may think that a trademark is a brand, and a trademark is a logo, but is this really the case?

The meaning of LOGO, trademark, and brand

In fact, LOGO is the foreign language abbreviation of logo or trademark, and it is the abbreviation of Logotype. From a macroeconomic perspective, LOGO is a product of modern economy, which is different from ancient imprints. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission. LOGO has a certain meaning and is a visual graphic that can be understood by people. It has a concise, clear and clear visual transmission effect. A good LOGO can allow consumers to remember the company's main body and brand culture.

Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide, to distinguish goods or services. Origin: a sign with distinctive characteristics consisting of words, graphics, letters, numbers, three-dimensional signs, sounds, color combinations, or a combination of the above elements, and is a product of modern economy.

Different from LOGO, a trademark approved and registered by the state is a "registered trademark" and is protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Brands can be divided into broad and narrow senses. Brands in the narrow sense actually have the same function as trademarks. They are signs that help consumers distinguish different products; but brands in the broad sense are intangible assets with economic value. It is a comprehensive reflection that uses abstract, unique, and identifiable mental concepts to express its differences and thus occupies a certain position in people's consciousness. In other words, it is a sign of important influence in the minds of consumers

They are both media to establish corporate image and create intangible assets

Both LOGO and trademarks have the function of identifying and promoting the company. Through the image of the LOGO, consumers can remember the company's main body and brand culture. . In fact, it is not difficult to find that whether it is a LOGO, a trademark, or a brand, the common function of the three of them is to allow the public to identify one's own company's products or services and to distinguish them from those of competitors. , so that the company's own image is accepted and recognized by the market. The existence of all three of them is to establish an image for the enterprise and create intangible assets that the enterprise does not possess.

The legal significance of a registered trademark is higher than that of LOGO and brand

In fact, LOGO can also be regarded as the English term for trademark, and the forms they need to express are also relatively similar. To a certain extent, LOGO can also be regarded as a simplification of trademarks. However, trademarks approved and registered by the state are "registered trademarks" and are protected by law. There is no such thing as a "registered LOGO" or a "registered brand" in our country, so among the three, trademarks are the only ones that can be protected by law. When an enterprise is infringed upon, only a registered trademark can obtain legal support.

From a scope perspective, LOGO is a form of visual communication that identifies and promotes the company and its products. After a general mark is approved and registered by the Trademark Office, the registrant owns the trademark rights. Only after it is generally recognized by consumers in the market can it be operated as a brand.

In short, if you want to protect your corporate logo and brand value from infringement, you still need to protect your trademark in advance. Since trademarks are the only ones that can be protected by law, companies can only obtain maximum legal protection if they own a trademark.