What are the classifications of packaging design?

Classification of packaging design:

1. According to the business operation mode, packaging can be divided into domestic product packaging and export product packaging. The main sales target of domestic product packaging is domestic consumers, and the main sales target of export product packaging is foreign consumers.

2. Classification according to the function in the circulation field

According to the function in the circulation field, packaging can be divided into individual packaging, inner packaging, intermediate packaging and outer packaging.

(1) Individual packaging, also known as commodity packaging, is the smallest packaging unit sold in the market, that is, products are packed in packages, bags or containers.

(3) Intermediate packaging, a neutral packaging unit that contains multiple inner packagings, is a package that enters retail outlets and meets consumers or users directly. It is mainly used in the sales process. It has the function of preventing the goods from being damaged. Damage caused by external extrusion and impact, or deterioration such as moisture, mold, corrosion, etc. due to the influence of the external environment. For the purpose of meeting sales needs, it plays the role of protecting, beautifying, promoting goods, promoting sales, and facilitating use.

(4) Outer packaging, used for packaging in the storage, transportation and circulation of goods, usually accommodates multiple inner or intermediate packages. The selection of packaging materials meets economic and safety requirements; packaging weight, size, logo, form, etc. should comply with international and national standards to facilitate handling, loading and unloading; it can reduce labor intensity for workers, make operations safe and convenient, and comply with environmental protection requirements.

3. Classification by packaging materials

According to packaging materials, packaging can be divided into paper packaging, plastic packaging, metal packaging, glass packaging, wooden packaging, and packaging made of linen, cloth, bamboo Packaging made of other materials such as rattan, rattan, and grass. Different materials produce different visual effects in packaging, and different products also need to be packaged in different materials to make the products safer and more beautiful during storage, transportation and sales.

4. Classification by product type

According to product type, packaging can be divided into food packaging, pharmaceutical packaging, mechanical and electrical product packaging, dangerous goods packaging, etc. These types of packaging adopt different packaging forms according to the characteristics of different commodities and industries. Some focus on green consumption, and some focus on safety, warehousing and transportation, but no matter which packaging form must reflect the function of the packaging .

5. Classification according to protection technology methods

According to protection technology methods, packaging can be divided into insect-proof packaging, radiation-proof packaging, mildew-proof packaging, waterproof packaging, shock-proof packaging, etc.

(1) Insect-resistant packaging, packaging that takes certain protective measures to protect the contents from insects.

(2) Radiation resistant packaging is a package that takes certain protective measures to prevent external radiation from passing through the packaging container and damaging the quality of the contents.

(3) Moldproof packaging (mouldproof packaging), packaging that takes certain protective measures to prevent mold growth in the contents from affecting their quality.

(4) Waterproof packaging refers to packaging that takes certain protective measures to prevent water from infiltrating into the packaging and affecting the quality of the contents.

(5) Shockproof packaging (8hockproof packaging), packaging that takes certain protective measures to slow down the impact and vibration of the contents and protect them from damage.

6. Classification by packaging function

According to packaging function, packaging can be divided into transportation packaging, sales packaging, gift packaging and containerized packaging. Transportation packaging is packaging whose main functions are to protect the safe circulation of items and facilitate storage and transportation. Sales packaging, directly into stores for display and sales, and reaches consumers together with the products. Gift packaging is a practical packaging for giving gifts to relatives and friends to express affection.

Containerized packaging, also known as collective packaging, is a giant package in which several packages or items are packed together to form a large handling unit in order to adapt to modern mechanical automated shipping.

7. Classification according to the number of packaging recycling times

According to the number of packaging recycling times, packaging can be divided into single-use packaging, multiple-use packaging and turnover packaging. Disposable packaging refers to single-use packaging that must be recycled after use, so the cost and environmental protection factors of packaging must be taken into consideration. Multiple packaging refers to packaging that can be recycled multiple times. Reusable packaging is a type of container between appliances and transportation packaging. It is essentially a type of transport equipment that can be used repeatedly. What are the requirements for packaging design?

First of all, the role of packaging is to increase the added value of products, promote promotion, and protect the safety of goods during transportation.

Therefore a packaging design varies according to the product. Requirements include, at a minimum, protection of the product, protection to extend shelf life, earthquake resistance, and saving transportation space. Save packaging costs.

Then there are eye-catching and in line with the aesthetics of the consumer group (high-end or popular).

Then according to the relevant packaging act of our country. The packaging entering the market must include the product name, company name, manufacturer, production date, net content, and shelf life. Some products must indicate the product ingredients. There are quality certification marks and barcodes on shelves. What are the types of food packaging design?

There are many ways to classify food packaging. For example, according to the techniques, it is divided into: moisture-proof packaging, waterproof packaging, mildew-proof packaging, fresh-keeping packaging, quick-frozen packaging, breathable packaging, microwave sterilization packaging, aseptic packaging, inflatable packaging, vacuum packaging, deoxygenated packaging, blister packaging, skin-fitting packaging, Stretch packaging, retort bag packaging, etc. What are the reasons for creative packaging design?

Creative packaging design does not include specific reasons, but combines products and packaging to form creative product packaging.

First of all, a good packaging may be functional, interesting, beautiful, scientific, commercial, and environmentally friendly. That creative packaging may be one of the more prominent points. Also, now that everyone is talking about user experience, creative packaging may also add a good experience, such as Nongfu Spring’s baby water, which is also related to science.

Making a creative packaging is inseparable from the above points, and more importantly, considering the attributes of the product itself. This includes the category attributes of the product, the people for whom the product is targeted, sales channels, market prices, and the production of product packaging, etc. The source of all packaging considerations and design is the product itself, so when creating creative packaging, you must combine the product and integrate the product into the packaging.

The above only represents my personal opinion. I hope it will be helpful to you. If necessary, you can take a look at Hong Creative Design! What are the corporate packaging designs in Hangzhou, corporate packaging design companies

The resources you want can be found on SohoResource.com or SohoJoy. They are in excel format, you’re welcome!

Enterprise Yellow Pages (can be filtered by region and industry), map merchant information (map merchant collection), supply and demand information (users can release), Canton Fair directory, cloud control Comprehensive content such as batch referral testing (converting and importing correspondence using vcard or CVF), CRM management system, corporate display website construction, shopping mall website construction, etc.

At present, the yellow pages we often refer to refer to the telephone directory. At present, almost every city in the world has this kind of telephone directory (yellow pages) printed on paper.

The free Chinese Yellow Pages, business directories, industrial and commercial guides, consumer guides, etc. that are now popular on the Internet can also be regarded as various forms of Yellow Pages; Yellow Pages can be in the form of printed matter, CD-ROM, Internet, etc. released to the public and published.

The Yellow Pages were born in the United States at the end of the 19th century. At that time, telephone directories were printed on white paper like today's publications. Due to reasons such as insufficient white paper in stock at the primary printing plant, yellow paper was temporarily used instead. , but I didn’t expect that the printing effect was better than that of white paper, so I used yellow paper for printing in the future. Other printing plants also followed suit and used yellow paper to print telephone directories. Gradually, a convention was formed. The world's telephone directories are called "yellow pages", which has also become a special term for telephone directories.

The world's first yellow pages telephone directory was published in the United States in 1880 and has a history of more than 100 years. The Yellow Pages is an internationally accepted industrial and commercial telephone directory organized according to the nature of the enterprise and product category. It is equivalent to the household registration book of industrial and commercial enterprises in a city or region. It is printed on yellow paper according to international practice, so it is called the Yellow Pages. At present, the Yellow Pages we often refer to refer to the telephone directory. At present, almost every city in the world has such a telephone directory (Yellow Pages) printed on paper.

Printed media publishes classified ads and products in the form of phone numbers, including company address, phone number, company name, postal code, contact person and other simple information.

Disadvantages:

1. Users can search step by step according to the index classification, and can find similar Yellow Pages in various regions. However, in the face of huge written information, it is difficult to query Very inconvenient. Basically the telephone is the main single method of communication.

2. Traditional Yellow Pages products are limited by circulation volume and distribution channels. The promotion to customers can basically only be as much as they are issued and expanded, and they cannot accurately predict the browsing population.

3. Due to the limitation of publishing and printing time, the update speed is slow, and modifications can only be made during revision.

4. Depending on the purchase price of the company and the size of the layout, the capacity of the company's data is also limited.

In the past, the Yellow Pages were paper files, but now they mostly exist in electronic form.

I hope the problem can be solved.

Just give it an approval. Adoption is my motivation.

I am absolutely satisfied with the service. What are the intellectual arguments for packaging design?

Guangzhou Design Company’s knowledge arguments on packaging design are mainly summarized as the following points. At the same time, it is recognized that as a professional design company, when executing a complete packaging design case, it should consider not only visual control and Structural innovation should take into account a comprehensive understanding of packaging product marketing planning.

Therefore, as a professional Guangzhou design company, before conducting packaging design analysis on Simple Space, we will first distinguish the difference between "product" and "commodity": an easy-to-understand understanding is an unspecified product. The packaged contents are called "products", and the packaged products are called "commodities". It can be seen that products must be "packaged" before they can become goods sold in stores. It can be seen that packaging design is crucial in the process of products becoming commodities. As a professional packaging design company, the next step is to analyze the basic functions and main purposes of packaging. Before that, let’s first understand what additional value packaging design will give to products?

1. Packaging design gives added value to goods

Guangzhou Design Company believes that the responsibilities of packaging design in the existing fiercely competitive consumer market are becoming more and more extensive. The added value of goods is mainly reflected in the following points:

Packaging design can convey product culture: customers first have a certain impression and understanding of the corporate culture from the advertising image, so product packaging design It should be roughly consistent with the corporate image. For example: Baiyunshan Cold Capsule echoes the advertising appeal.

Packaging design increases the added value of products: This is mainly related to environmental protection. After the product is used, the packaging can be recycled again. This not only increases the added value of the product, but also reduces the amount of packaging waste. Enterprises and consumers By doing this, everyone can do their part to protect the environment.

As a professional Guangzhou design company, we understand the re-extension of brand image: There are many operating modes for the extension of brand image. The use of packaging design is one way, and the use of advertising is also a method. For example, Lipton uses yellow *** blocks as the basis for brand image extension. The medium or method used depends on the communication between the business owner and the designer.

2. Basic functions and main purposes of packaging

1. The following is an analysis of the basic functions of packaging as a Guangzhou design company:

The most basic function of packaging It can be analyzed from the words. The so-called "packaging" refers to the ability to gather and place products in the same space through "packaging" and "packing" to facilitate storage, measurement, pricing and portability.

Convenient delivery and transportation: From the place of production to the hands of consumers, products must be packaged before being assembled and transported to stores for sale.

Message notification: Through the material and form of packaging, consumers can know the properties of the contents and convey consumer information.

Store products and extend their lifespan: Depending on the attributes and needs of the product, sometimes in order to extend the life of the product, the functionality of the packaging often trumps the visual performance, and even more packaging material costs must be paid. The development of packaging materials such as cans and fresh products allows consumers to use products regardless of time and space.

Withstand pressure: Due to stacking or transportation, the selection of packaging materials is also key; products such as sausages and guaguai are packaged with nitrogen to allow enough buffer space for the air in the package to make the product Will not crush or deform.

Resistance to light, oxidation, and ultraviolet rays: In many countries, regulations have been stipulated that some products must use packaging materials that isolate light, ultraviolet rays, and antioxidants to prevent the products from deteriorating.

2. Guangzhou Design Company’s understanding of the purpose of packaging:

The most basic purpose of packaging is to introduce the product: through the elements on the packaging, consumers can understand the content and brand of the product and product name.

Indicative: Information such as the storage period, nutrition table, barcode, load-bearing limit, environmental label, etc. of the product must be clearly marked in accordance with regulations.

Communication: In order to enhance the corporate image, some companies will add some caring literature, help looking for children or positive advocacy messages on the packaging, so as to generate positive interaction with consumers.

Occupy shelf position: The final battlefield for products is in the store. Whether it is a store shelf or a vending machine, how to compete with competing brands and how to create a better visual space are all considerations in packaging design. factor.

Vivid and arousing desire to buy: The combination of packaging design and advertising can make consumers remember the product and stand out from the various products on the shelf.

Self-selling: Commercial packaging is the packaging that consumers have the most contact with. Nowadays, in stores, there are no longer sales activities such as sales promotion or recommendation by clerks, but direct face-to-face communication with consumers through packaging. , so a good packaging design must truly provide product information to consumers, and allow consumers to quickly see at a glance "I am the one you need" at a distance of 60 centimeters (general hand length) and 3 seconds. "!" Therefore, successful packaging design can allow the product to easily achieve the purpose of selling itself.

Promotion: In order to clearly communicate product promotion information, packaging sometimes must be redesigned to match promotional content, such as incremental promotions, discounts, price reductions, buy one get one free, and free gifts.

The above is an analysis of the knowledge points of packaging design by a professional Guangzhou design company. From this, we can realize that packaging design is not considered a packaging design if it lacks comprehensive product analysis, positioning, marketing strategy and other pre-planning. A complete and mature design work. The birth of a new product goes through internal processes such as R&D, product analysis, positioning and marketing concepts. The details are quite complicated, but these processes are inseparable from the formulation of the packaging design direction. As a professional packaging design company, a professional packaging design company should When carrying out case planning, if the business owner does not provide this information, the design company should also take the initiative to understand and analyze it.

What are the characteristics of gift box packaging design?

The characteristics of packaging design are mainly reflected in practicality, aesthetics, economy, originality and relevance. There are many key points in gift box design. Practicality is one of the basic attributes of design. The main consideration is to reflect the function and function of the product, which can be reflected through the material, structure, shape and pattern of the packaging. Aesthetics requires the combination of various factors to design packaging product designs that conform to the characteristics of the times, national characteristics, and outstanding aesthetics. Economy is to obtain the maximum product effect with the minimum cost investment. Originality means being good at being new and innovative without breaking away from society and the times, and containing new creations in the seemingly ordinary form. What are the principles of brand packaging design

Brand packaging design has different solutions for different products. If packaging design is from a marketing perspective, brand packaging design patterns and color design are important factors to highlight the personality of the product. Personalization A good brand image is the most effective promotional tool. Brand packaging design should start from components such as trademarks, patterns, colors, shapes, materials, etc., and based on considering the characteristics of the goods, follow some basic principles of brand design, such as: protecting goods, beautifying goods, convenient use, etc., so that all designs The elements are coordinated and matched to complement each other to obtain the best packaging design solution. Who are the top players in Chengdu’s packaging design industry? What about three-dimensional packaging design?

Mei Gao, morning, host, Zhengbang, Jushi, creation, ideal. Sorry, I only know a few famous ones in Shanghai and Beijing, but I really don’t know about Chengdu. What cultural connotations does packaging design have?

To make a good packaging design, you must pay attention to several elements:

First of all, the brand name and the cultural connotation contained in the brand name must be included in the packaging design. reflected in;

Secondly, if this packaging design product needs to be selected by consumers in daily sales, it must have unique color and appeal;

Finally, it is the packaging design It contains other necessary product information elements that consumers need and want to know.