second-line brand. Suzhou Noble Childe Clothing Co., Ltd. is an enterprise specializing in producing middle and high-grade suits and casual clothes. It has its own brands such as ENGBANBOY, Yingbang Gongzi and "Yingbang" graphic trademark. Yingbang Gongzi's main target group is business people aged 25 -5. At the same time, the brand company insists on its own business characteristics, and insists on developing the market with tailor-made strategies to narrow the distance with customers and improve customer satisfaction. Its brand power and popularity are weak, but it still has certain market competitiveness.