Malatang, once a local delicacy, has truly grown bigger and stronger and has become a nationally renowned segmented catering industry. Yang Guofu, the "leading brand", is indispensable. From a roadside stall to the big brother in the spicy hotpot industry, Yang Guofu can become a catering giant with 5,000 franchise stores, which is also inseparable from the support of the vast number of "fans". However, a diner recently encountered something ridiculous: he ate a fake "Yang Guofu"! While waiting at the window, I accidentally discovered that Yang Guofu Malatang, which I have been eating for a year, is actually called Yang Weifu. Unexpectedly, even "Yang Guofu" could not escape the curse of being "copycat", which is really dumbfounding. Previously, a college student purchased Blue Moon laundry detergent online and found that it was actually "Blue Moon Shell".

What happened after a man ate Yang Guofu for a year and found out he was "Yang Weifu"? Follow me to find out.

With thousands of stores and annual revenue of more than one billion, Malatang is the industry leader... Malatang, once a local food category, has truly grown bigger and stronger, becoming a nationally renowned segment. In the catering field, Yang Guofu, the "leading brand", has contributed a lot.

From a roadside stall to the big brother in the spicy hotpot industry, Yang Guofu can become a catering giant with 5,000 franchise stores, which is also inseparable from the support of the majority of "fans". However, a diner recently encountered something ridiculous: he ate a fake "Yang Guofu"!

A few days ago, a male college student in Baicheng, Jilin, went to eat spicy hotpot in the cafeteria as usual. While waiting at the window, I accidentally discovered that Yang Guofu Malatang, which I have been eating for a year, is actually called Yang Weifu.

The reason why it can achieve the effect of "distinguishing the real from the fake" is that firstly, the canteen owner directly copied the layout and color matching of Yang Guofu's signboard, and secondly, he specially used traditional Chinese characters for "Wai", although the pinyin on the left is very It is clearly marked "ywf", but if you don't look carefully, it is indeed a bit confusing.

Unexpectedly, even "Yang Guofu" could not escape the curse of being "copycat", which is really dumbfounding. With the development of the Internet age, the speed at which a brand becomes popular is often not as fast as the speed at which it is copied. Not only is the market divided, but the brand reputation is also damaged. Problems such as "difficulty in safeguarding rights" and "difficulty in providing evidence" make these companies want to cry. tear.

The irony is that these "copycat" merchants have keen trademark awareness and the speed to seize opportunities, which even genuine companies can't match.

Previously, a college student purchased Blue Moon laundry detergent online and found that it was actually "Blue Moon Shell". Searching the trademark website, you can see that the "Blue Moon Shell" trademark has been applied for registration by two daily chemical companies in Shijiazhuang, and the international classification is daily chemical products. Even "Blue Sun Liang", "Basket Moon" and "Lan Yanliang", which are similar in shape to "Blue Moon", have also been registered as trademarks.

The trademark "Yang Weifu" was also applied for registration as early as 2015. It has been successfully registered. The applicants are all natural persons Xie, and the international classification is Category 35 and Category 43, both of which are Core categories in the catering industry.

Although Yang Guofu Malatang changed its store name from "Yangji Malatang" to "Yang Guofu Malatang" in 2007, it immediately registered a trademark for protection, and since then it has been defensive in multiple categories. Registration, but still sparse and sparse, only for those who are interested to take advantage of the loopholes.

Since we cannot completely stop copycat behavior and trademark squatting in the market, it is very critical for companies themselves to register core brand trademarks as early as possible and improve the layout of trademark categories in a timely manner based on development conditions.

Especially for companies with well-known trademarks like Yang Guofu, in addition to monitoring trademarks in daily business activities, they must also expand the scope of trademark registration protection as much as possible and protect the categories and similarities of related products. The registration protection of trademarks should try to reduce the space for squatters to register trademarks.

Now that the matter has come to this, we can only say that the boss "Yang Weifu" does have two skills. He can attract a lot of traffic and exposure to his store without spending a penny.

In addition to complaining, classmate Wang said that his food tastes really good, otherwise he would not have eaten it for a year without finding out that it was fake. It can be seen that, now that it has been recognized by consumers, "following famous brands" is not as good as "creating famous brands". Instead of being labeled as a "copycat" forever, it is better to be down-to-earth and build a brand that truly belongs to one's own. This is the right way to make a living. .

A boy in Jilin ate Yang Guofu for a year and found out he was Yang Weifu. Related reading:

A boy in Jilin ate Yang Guofu for a year and found out he was Yang Weifu

“ "Kang Shuai Fu", "Yue Li Yue", "Xiao Ren Su"...Have you ever encountered these copycat products?

According to Sohu Clairvoyance, on November 10, in Baicheng, Jilin, a boy went to the Malatang restaurant in the cafeteria for lunch as usual after class. Unexpectedly, he unexpectedly discovered that the signboard of the store where he had eaten for a year was not Yang Guofu, but Yang "Wei" Fu.

Frankly speaking, if you don’t look carefully at the traditional Chinese characters for “wai” and “国”, it’s a bit confusing to tell them apart.

Of course, some netizens pointed out that the pinyin on the left is very clear, it is "ywf", but the guy is not careful.

However, classmate Wang said sincerely that his food tastes really good, otherwise he would not be able to eat it for a year.

It is worth mentioning that Yang Guofu will soon become the "first Malatang stock" and be listed on the main board of the Hong Kong Stock Exchange.

It is reported that the history of Yang Guofu Malatang can be traced back to 2003, when founder Yang Guofu and his spouse Zhu Dongbo opened the first self-operated Malatang restaurant named after the "Yangji Malatang" brand in Harbin. . From 2019 to 2020 and the first nine months of 2021, Yang Guofu achieved profits of 181 million yuan, 169 million yuan, and 202 million yuan respectively during the period.