Trademark preservation refers to measures to protect trademark rights and interests from infringement by others. Trademarks are important identifiers of enterprises in market competition and have high economic value, so the preservation of trademarks is very important. Trademark preservation includes the management of trademark registration, use, maintenance and rights protection. Only through legal registration and strict implementation of prescribed management measures can we truly protect the legitimate rights and interests of our trademarks.

The importance of trademark preservation is decisive for the sustainable development and interest protection of enterprises. Trademark infringement will not only damage the company's image, but also directly affect the company's market competitiveness and ability to make profits. Therefore, we must strictly pay attention to the maintenance and protection of trademarks in daily business activities to prevent infringement.

Trademark preservation requires enterprises to formulate corresponding protection plans in accordance with laws and regulations, strengthen internal management, implement supervision, and increase rights protection against trademark infringements. It is worth noting that trademark preservation is not limited to the company’s main business, but also includes all market activities involved in the company. Therefore, companies must strictly abide by the principles of trademark preservation in daily operations to ensure that trademark rights and interests are effectively protected.