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What are the precautions when applying for an English trademark?
English is the international language, and English trademarks can be regarded as a passport to the international market. English trademarks are becoming more and more important in the era of economic globalization. When applying for the registration of an English trademark, the applicant should pay attention to the following matters, otherwise his application will be rejected with high probability.

1

It is easy to reject the names of countries or famous cities

The Trademark Law stipulates that signs containing names of countries, administrative divisions at or above the county level, or foreign names known to the public shall not be used as trademarks. Obviously, when an English trademark contains the name of a country or a famous city, the trademark will be rejected.

if someone applies for the 25th class trademark "GENEVA LIONS", the English word "GENEVA" can be translated into Geneva, which is a famous tourist city in southwest Switzerland and belongs to a foreign place name known to the public, so this trademark is rejected.

2

A trademark contains an abbreviation of an international organization that is easily rejected

The Trademark Law stipulates that a logo that is the same as or similar to the name or flag of an intergovernmental international organization, or a logo that is the same as or similar to the name or logo of the Red Cross or Red Crescent, shall not be used as a trademark. When the symbol contains the abbreviation of an international organization, it cannot be used as a trademark, let alone a registered trademark protected by law.

if someone applies for the trademark "WTO GROUP" in the 35th category, the Trademark Office, after examination, determines that the trademark contains "WTO" in English, and "WTO" is the English abbreviation of the WORLD TRADE ORGANIZATION, so it rejects the application.

3

The negative meaning of a trademark is easy to reject

As a symbol used in commercial activities, if the meaning is negative, it will easily bring bad social influence and damage social morality, so the symbol with negative meaning cannot be used as a trademark. When examining the application for English trademark, the Trademark Office will definitely reject its application for registration if it finds that its meaning is negative and its style is low.

if someone applies for the 25th kind of trademark "H U S T L E R", the Trademark Office determines after examination that the English word "HUSTLER" has bad meanings such as pimp, prostitute, liar, etc. If it is used as a trademark, it will easily have bad social impact, so the application is rejected.

4

The approximate prefix of the trademark is easy to reject

Some applicants deliberately highlight some letters in the English trademark in order to increase the salience of the English trademark; However, the number of English letters is very limited after all, and the applicant's move is likely to cause trademark similarity and be rejected.

if someone applies for the 3th class trademark "t&; G ",the Trademark Office confirmed after examination T& the trademark and the registered trademarks" TG "and" T&; G EISPRODUCT "constitutes an approximation, so its application was rejected.

In short, when applying for English trademarks, applicants must abide by the relevant provisions of the Trademark Law, and do not apply for registered trademarks in negative English, and do not use some special English abbreviations or famous city names, so that their registration applications can be approved.