Trademark registration is an intangible asset of an enterprise, and a trademark is not only a sign to distinguish the source of goods or service providers. It is also the support of enterprise construction and brand development. Nowadays, more and more enterprises and individuals realize the importance of trademarks and strive to protect intellectual property rights. In the process of trademark registration, some individuals and enterprises lack relevant legal knowledge and do not understand trademark knowledge. It is easy to fall into a misunderstanding. So how can we avoid the misunderstanding of trademark registration and do a good job in trademark management?

Mistakes in trademark registration

First, use it first, then register.

At present, many of our enterprises are used to not registering trademarks at the beginning of their establishment, saving some registration fees. I want to change the trademark name to the generic name of the product, and then register the trademark after the product has a certain popularity and effect in the market, but the consequence of this is that the trademark has been registered by others when you want to register the trademark, or you can't use the trademark name after successful registration. Some enterprises registered their own trademarks with the help of trademarks of other well-known brands, and as a result, they were complained of taking legal procedures.

In China, the principle of "registration before use" clearly stipulates that a trademark is not protected by law without registration, that is, it is only used without registration and does not enjoy the exclusive right to use a trademark. In order to avoid the risk of trademark complaints or registered trademarks, enterprises or individuals should register their own trademarks as soon as possible, which is not only responsible for their own trademark brands, but also a good foundation for the long-term development of enterprises.

Second, only consider the use of trademark registration.

When choosing trademark transfer and registration, enterprises or individuals do not consider that words or graphics that directly indicate the quality, main raw materials, functions, uses, weights and characteristics of goods cannot be used as trademarks. This is also because of ignorance of trademark knowledge. Before trademark registration, you can find a professional intellectual property consultant for free inquiry. Improve the success rate of trademark registration.

Trademark law stipulates that a trademark can be words, graphics or their combination, but not any words and graphics can be used as trademarks. Then enterprises and individuals should inquire and investigate their own trademarks before registering.

3. Any product can be used after the registered trademark.

Not all products can use registered trademarks. The exclusive right to use a registered trademark is limited to the registered trademark and the goods approved for use. The exclusive right to use a trademark is limited in scope and can only be enjoyed within the scope of goods approved by the trademark.

If the trademark owner uses the trademark at will beyond the scope, he may bear the corresponding legal responsibility of counterfeiting the registered trademark.

Four, the trademark name remains unchanged, the design or number can be changed.

Some enterprises or individuals change the words, figures or combinations approved on the trademark registration certificate in the process of using trademarks. Or change the prototype of the trademark for other combinations and modifications. These treatments are all within the scope prohibited by the trademark law.

Then it is harmful to the trademark owner to change the trademark without complying with the trademark law. This will not only weaken or even lose your trademark protection, but also make your registered trademark meaningless. The brand value of an enterprise cannot be realized in the long-term development.

Then, after the trademark registration is successful, how should we manage the trademark?

The importance of trademarks to enterprises is beyond doubt, which is well known. The process of trademark registration is long and tortuous. After waiting and expecting, every trademark owner should pay attention to trademark management.

First, special functional departments can be set up. Be solely responsible for enterprise trademark management and decision-making. But this is not realistic for most enterprises, and professional intellectual property agencies will become a better choice. For example, the intellectual property rights of the agency registered in the Trademark Office can provide you with professional and effective trademark monitoring and deal with all kinds of trademark problems in time while saving you manpower and material resources.

The establishment of enterprise trademark system is conducive to promoting the all-round development of enterprise trademark work. Whether it is the misunderstanding before trademark registration or the management after trademark registration, these are all things that we must experience and consider when registering a trademark. All our worries and anxieties stem from the vital importance of trademarks to the development of our enterprise, so if you have any concerns, questions or puzzles during or after trademark registration, you can come to the professional agency knowledge such as intellectual property to provide you with one-on-one professional consulting services. Answer all your intellectual property questions.