Recently, I saw a piece of news on the Internet. A girl from a university in Langfang, Hebei Province bought Blue Moon laundry detergent online. When she opened the package and took a closer look, she found that the outer packaging was exactly the same as Blue Moon. , but if you look closely you will find that the name above is actually Blue Moon Shell. This scene is indeed a bit dumbfounding.

Daily necessities such as laundry detergent are used every day, so this college girl saw merchants doing activities on the Internet, so she bought Blue Moon Laundry Detergent. What I actually received was Blue Moon Shell Laundry Detergent, but from the appearance, this laundry detergent is almost the same as Blue Moon Laundry Detergent. They have the same pictures, the same outer packaging, and the same logo display. On the lower part of the blue shell, the word "BUY ONCE" is covered with the words "ONE YEAR". In this way, many people may think that this is the laundry detergent of the Blue Moon brand. Such a big word will make consumers mistakenly think that it is a laundry detergent of the Blue Moon brand. It's a promotion.

This kind of behavior of trying to capitalize on the fame of big brands is also reflected in many products. In addition to laundry detergent, instant noodles, mineral water, biscuits, snacks, shampoo, etc. all have this kind of thing. When consumers approached the customer service to inquire, the company’s customer service response was also dumbfounding. The customer service said that Blue Moon Shell is genuine and not only easy to use for big brands. It supports trial use and can be returned if not satisfied. This is not satisfactory to consumers. It’s a matter of dissatisfaction. This is obviously a behavior that deceives consumers and also hurts the interests of genuine merchants. It has to be said that these copycat brands are very courageous. They blatantly imitate and plagiarize the Blue Moon brand and rely on the popularity of Blue Moon to open up their own position in the market. But in fact? They themselves do not have full confidence in their own quality.

For these companies, if they want to build their own brands, they should register their trademarks openly and openly, and let consumers choose without thinking. It was Blue Moon Shell Company that was deceiving them. If the Blue Moon brand wants to defend its rights, Blue Moon Shell is likely to face the risk of the brand value returning to zero. High visibility and low prices will bring about market price disorder.

This also creates a protective color for counterfeit products to be rampant. The main reason why counterfeit goods are so bold in the market is that manufacturing chaos occurs frequently in China, and market supervision and management are not enough to give these brand merchants an opportunity. Secondly, when many consumers buy such counterfeit products, they often have the idea of ????losing money to eliminate disasters, thinking that they don’t have much money anyway. Such behavior also fuels the arrogance of the counterfeit brands and gives them opportunities to develop. . Some genuine merchants also hope to defend their rights, but the cost of prosecution is too high. Many companies cannot afford the high anti-counterfeiting fees and settle the case. If market supervision and management can strengthen regulations to restrict merchants and strictly punish copycat companies, and consumers must actively safeguard their consumption rights when purchasing such products, then I believe that copycat goods will not be able to be sold on the platform. The sale was carried out openly.