The difference between trademark licensing contract and franchise contract
The commercial franchising referred to in the Regulations on Commercial Franchising is referred to as franchising, which means that an enterprise with registered trademarks, enterprise logos, patents, proprietary technologies and other business resources is called a franchisor, and its business resources are licensed to other operators in the form of contracts, and the franchisee conducts business under a unified business model according to the contract and pays franchise fees to the franchisor.