Introduction:
A Complete Collection of Business Names, author Liu Bingliang, published by China Commercial Press. The book talks about how to comprehensively use knowledge from marketing, psychology, sociology, communication, linguistics, philology and other aspects to scientifically name your company and store.
Basic information:
Naming a company store is not only a science, but also an art. Since it is science, it must have a scientific spirit; under the guidance of the scientific spirit, comprehensively use knowledge from marketing, psychology, sociology, communication, linguistics, philology and other aspects; since it is art, it must have an image Thinking, full of creativity, give full play to your artistic talent and innovation ability.
Only by skillfully combining these two aspects and taking both into account, can we successfully give our company a good and resounding name, and thus bring huge business opportunities and profits to our company.
Extended information
Contents:
Chapter 1 Introduction to Business Naming
1. Based on the market principle
1. A company’s name is a gold mine
2. A company’s name is its image
3. A good business name is a booming business
2. With business and corporate reputation The beneficiary is the fundamental one
1. The Bazi and the business name should be coordinated
2. The business name and the Bazi should use the five elements of God
3. Make good use of the five elements of Chinese characters
3. Focus on products and business projects
1. A name to attract business
2. A name to shape the image
4. Oriented to the long-term development of the enterprise
1. Choose a name for sustainable development
2. Choose a name that is general and attractive
3. Trade names should meet international standards
Chapter 2 Principles of Commercial Naming
1. Three Easy Principles of Commercial Naming
1. Simplicity
p>2. Change
3. Difficulty
2. The entry point of business naming
1. Name from the perspective of satisfying customers
2. Name from the perspective of business operation
5. Name from the perspective of products and services
4. Name from the perspective of place name and origin
5 , Name it from the perspective of market goals
6. Name it from the perspective of cultural connotation
7. Name it from the perspective of market competition
8. Name it from the perspective of animals, flowers and plants Naming from a perspective
9. Naming from the perspective of wealth and grandeur
10. Naming from the perspective of modern fashion
3. Taboos in commercial naming
1. Avoid using unlucky words in business names
2. Avoid using similar words in business names
3. Avoid using ambiguous words in business names
4. Avoid using names in business names that are similar or similar
The characters have multiple tones
5. Avoid using business names with bad intentions
6. Avoid unfamiliar and weird business names
Chapter 3 Business Naming Tips
1. Naming method that symbolizes beauty
2. Naming method that sells oneself and boasts
1. Boasts one’s status
2. Boasts one’s craftsmanship
3 , Boasting the high manufacturing technology of the goods
4. Boasting the good quality
5. Boasting the low price
3. Special and customary naming methods
1 , customary words used in certain industries
2. In the long-term naming process, words that are particularly popular in certain industries have formed
4. Noble and elegant naming method
5. The naming method of auspicious oral colors
6. The naming method of colloquial proverbs
7. The naming method of one name
8. Deep meaning and implication Naming method
9. Naming method that caters to customers
10. Naming method with homophonic metaphors
10. Naming method with aliases and nicknames
10. How to name product raw materials
13. How to name things and logos
Fourteen. How to name trademarks and brands
Fifteen. How to name beautiful fonts
Chapter 4: The use of phonology in commercial naming
1. Naming method with pronunciation
1. Try to avoid indecent homophony
2. Pay attention to the pronunciation of pronunciation Yayun
2. Rhyme naming method
1. Tone
2. Pay attention to the coordination of initial consonants and finals
Chapter 5 Business Application of Mathematics in Naming
1. Mathematical Calculation in Business Naming
2. Commentary on 81 Numbers in Business Naming
3. Application of Five Elements Mathematics in Industry
1. Mathematical selection of industry nature
2. Mathematical classification of industry
3. Selection of fonts and fonts
4. Classification of five-element attributes of the industry
1. Industry that belongs to metal
2. Industry that belongs to wood
3. Industry that belongs to water
4. Industry that belongs to fire
5. Local industries
Chapter 6 Brand and Trademark Planning
1. Current situation of trademarks in my country
1. 8 million A company only has 1 million trademarks
2. Trademark warning
>3. Trademarks are “top priority”
2. How to name trademarks
1. Trade names must be prepared for emergencies
2. Trade names must be distinctive
3. The business name should be worthy of its name
4. The business name should be clear at a glance
5. The business name should be eclectic
6. The trade name should be pleasant to the ear
7. The trade name should be friendly and beautiful
8. The trade name should have an effective vision
3. Trademark naming skills
< p>1. Basic principles for product naming2. The best is a word trademark
3. Comes with a good English name
4. The trademark is very unique Important
5. Integration of business name and brand trademark
6. Integration of domain name and brand trademark
7. Avoid similarities with other famous trademarks
p>
8. Understand several factors involved in product naming
4. Standards for judging brand names
1. Brand personalization standards
2. Brand internationalization standard
3. Brand cultural standard
4. Brand appealability standard
5. Brand easily identifiable standard
Chapter 7 The Origin of the Names of Eight Well-known Enterprises
1. Moutai - the name of the wine comes from the place name
2. Wahaha - inspired by Xinjiang children's songs
3. Tongrentang - a time-honored brand with profound meaning
4. Robust - the legend of the brand
5. Coca-Cola - the origin of the brand name
6. The Marlboro brand comes from the names of people and places
7. Ford - the rise and fall of automobile company brands
8. Exxon - the most expensive name change to date
Chapter 8 Industry Naming Standards
1. Real estate property naming
1. Form of property name
2. Property naming guide
3. Property naming enters the standard era
II , Car brand naming
1. How to name a new car
2. Psychological principles of car brand design
3. Highlight the characteristics of car products
< p>4. Induce beautiful associations5. Comply with cognitive rules
6. Pay attention to the generality of the brand logo
7. Pay attention to the formal beauty of the brand logo
8. Appreciation of naming famous cars
3. Wine product naming
1. Shaoxing wine region-of-origin protected product
2. Naming and market operation of health wine
3. "Hei Laoda" wine name There is a lot of criticism
4. Naming of street areas
1. Talk about place names in Beijing
2. Street naming logic
3. Streets Naming culture
4. Innovative street naming shapes the cultural landscape
5. Appreciation of street naming
5. Naming cosmetics
1. Cosmetics No "whitewashing" is allowed in naming
2. The four major functions of cosmetics comply with regulations
3. Nearly a hundred words in three categories are prohibited
4. Product name labeling requirements Accurate
6. Drug brand naming
1. Principles of drug brand naming
2. Principles of naming common drug names
3. The Origin of Jiuzhitang
7. Clothing Brand Naming
1. Ideal Clothing Brand Naming Principles
2. Clothing Brand Naming Methods and Cases
3. Translation of clothing brand names
8. Naming of tourist attractions
1. Names of tourist attractions
2. Origin of naming of landscapes< /p>
Appendix:
1. Provisions on Enterprise Name Registration Management
2. Legal protection of corporate trade names
3. Appreciation of well-known corporate names
Top 100 Chinese time-honored brands
Appreciation of landscape names
2006 China Appreciation of some names of the world's top 500 companies
Appreciation of the names of the world's top 500 companies