1. Trademark graphics; 2. The name and font of the enterprise or product represented by the logo; 3. The visual identity of the fixed color and fixed combination of the logo image and font. For example, the logo image of the White Swan Hotel in Guangzhou is a white swan on a dark background: the company name is the Chinese character "White Swan Hotel" in Old Song Dynasty or cursive style and the English word "WHITE SWAN HOTEL" in futuristic style; and its logo The visual identity is a fixed brown and white color, and the company's name font is fixedly placed at the lower part of the logo image - a white swan. The basic requirements of modern logo design: easy to read and easy to remember. Easy to distinguish. In addition, you should try to avoid being too figurative, because being too figurative often leads to widespread analogies. Associations, sometimes these associations are not conducive to the sale of goods. For example: "Pisces Brand" instant noodles, if the graphics and fonts have the image of fish, some people may mistake it for a kind of fish noodles. People who don't like to eat fish may not buy it after seeing this logo.

Respondent’s Supplement 2009-04-29 13:22

A trademark consists of three parts: 1. Trademark graphics; 2. The name and font of the enterprise or product represented by the logo; 3. The visual identity of the fixed color and fixed combination of the logo image and font.