Recently, WEY, a Chinese luxury SUV brand named after Great Wall founder Mr. Wei Jianjun, released a preview of its new SUV. The new car is a hardcore SUV model code-named P01. At the same time, officials also stated that the new car will be built on a platform that is different from all current "VV series" models. It will be built with a new non-load-bearing body and will be on the same platform as the hardcore SUV-Haval H9.

According to the official trailer, the new car does take a "hardcore" route.

In terms of appearance, the overall shape of the new car is completely different from the current "VV series" models. It adopts a "square box" style design, and the appearance design is somewhat similar to the Jeep Wrangler. The round headlights on the front face, the muscular hood, the convex bumpers and the wheel eyebrow design all reveal the "tough guy" side. The front grille uses three straight chrome-plated bright strips. The WEY logo divides the chrome-plated strips into two parts from the middle. The center of the front machine cover bulges upward, which looks very domineering. The LED daytime running light strips inside the headlights on both sides extend to both sides of the front of the car, and a plastic bumper is expected to be used with a round fog light set below. The wheel arches on the side of the new car adopt an expanded design, the exterior rearview mirror is rectangular, and the top is equipped with a luggage rack. The external spare tire also reveals its off-road vehicle positioning.

In terms of power, the new car is expected to use the same power configuration as the H9, and is expected to be equipped with the EN series 2.0T engine released in June last year to meet the National VI b emission standards. The engine has a maximum power of 245 horsepower (180 kilowatts) and a peak torque of 385 N·m. The transmission system may be matched with an 8-speed manual transmission, and of course the four-wheel drive system will not be absent. The "three locks" that Haval H9 has always been popular for are expected to be extended to WEY's off-road vehicle, which can be called a luxury version of "Prado".

In terms of price, according to the positioning of the WEY brand and the unique attributes of the product, it is very likely that the price will be set at around 250,000.

It is reported that it will make its debut at the Chengdu Auto Show, which will open on July 24. Mass production will roll off the assembly line by the end of the year, and it is expected to be officially launched in 2021.

Compared with the above information, perhaps the biggest attraction of this car is its naming. What would you name such a stylish and hard-core SUV?

According to Great Wall's previous routine, this car will most likely have a unique and interesting name like "Haval Dog" or "Euler Cat".

It is worth mentioning that judging from the previously registered trademarks of Great Wall Motors, there are several names related to WEY in the list, namely Wei·Comfortable, WEY·Comfortable and Comfortable.

SO, for such a "tough guy" car, would it really choose one of the three cowardly-sounding names above? OMG! It's a little inconsistent. What's going on?

Why does Great Wall favor hard-core off-road vehicles so much?

There is a question that many people will be curious about: why does Great Wall favor hard-core off-road vehicles so much?

First of all, this is of course the personal preference of the head of the family. As we all know, Great Wall Motors Chairman Wei Jianjun has always had a Jeep complex in his heart. Although Great Wall did not acquire Jeep when it was rumored that FCA was selling Jeep, this does not mean that Great Wall will give up on the hard-core model market. Therefore, Great Wall Motors vigorously builds hard-core models. In addition to the existing Haval H5 and H9, Great Wall Motors also launched the Great Wall Cannon and the upcoming Haval Big Dog.

Secondly, the strategic promotion of PK with "rival" Geely. Great Wall and Geely have always been "at war". In the past two years, after several rounds of "battles" between the two parties, Great Wall launched the WEY brand, which focuses on China's high-end brands. Within half a year of its launch, the WEY brand passed all the way and easily defeated all rivals. Overwhelming Geely, it has achieved good results with monthly sales of over 10,000; in order to compete with Great Wall Motors, Geely Automobile has launched a new series of Lynk & Co cars, which are equally impressive and are tailor-made by the Volvo platform and Volvo's team. He was born with a "luxury car pedigree".

But it is undeniable that the reputation of Great Wall Motors has always been inferior to that of Volvo Cars. During the sales process, WEY also gradually exposed the shortcomings of high fuel consumption, so it slowly lost ground in the duel with Lynk & Co. Slowly embarked on the "downhill road". Therefore, new models are urgently needed to turn things around and "fight a turnaround."

In short, the high-end strategic brand WEY created by Great Wall Motors can not only enrich the product line of the WEY brand and enter market segments, but also once again hit the ceiling of self-owned brand SUVs to elevate the WEY brand. force.

In any case, the "self-rescue" of the WEY brand has begun, and the "melon-eating masses" have also sat on the small bench, and the future situation is waiting for the "good show to unfold."

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.