What will happen if you don't go through the renewal procedures after the expiration of the trademark, and provide it for your reference. What will happen if you don't go through the renewal procedures after the expiration of the trademark, and provide it for your reference. 1, many trademark owners think that the cost of trademark renewal is much more expensive than re-application. As we all know, renewal is only a formal requirement to examine the subject qualification. After applying for renewal of the registration certificate, the exclusive right to use a trademark may be extended for 10 years without substantive examination. The reapplication of a trademark is the same as the new application. 2, in addition to the formal requirements review, but also to conduct a substantive review. The substantive examination is to compare the applied trademark with the trademark in the trademark library. If they are identical or similar in advance, they will be rejected, thus losing the trademark right. 3. Some applicants did not submit the application for extending the exclusive right time during the trademark renewal period. After that, I thought it was ok to reapply. In fact, I made a serious mistake, because I didn't know how many people wanted to use a good trademark. Maybe because of this step, I gave up my trademark right. It caused irreparable losses and then was repurchased at a high price. In addition, it takes longer to re-register a trademark than to renew it.