Vientiane board is the core brand of Wangdefu, and "high quality and original ecology" Vientiane products are the new benchmark for the development of the industry. Wangdefu Wood Industry takes the lead in connecting with international standards in the field of decorative building materials, and organizes production and standardized management according to ISO91 quality management system, China environmental label certification system and ISO141 environmental management system. Independent development of "Vientiane Tianguan", "Vientiane" and "Vientiane Yintian" three series of wood products, Vientiane Peak latex, hardware, Boeing film, light steel keel and other high-quality environmental protection products. With its excellent product quality, Vientiane Plate has successively obtained such authoritative certifications as "China Environmental Label Product Certification", "Hunan Famous Trademark" and "China Famous Trademark". While operating its own brand, Wangdefu Wood also distributes thousands of commodities and dozens of internationally renowned brands from more than 2 countries and regions such as the United States, Europe and Southeast Asia, leading the trend and development of the building materials industry and consolidating its unshakable position as an "industry leader".
Vientiane brand, as the core brand of the woodwork series under Wangdefu Group, is also a concentrated expression of the professional image of "woodwork experts". It has always been positioned in high-quality wood products, and has always insisted on continuous exploration and pursuit in the field of wood products for many years. The brand has been leading the wood products industry in Hunan for 11 years. Vientiane brand has successively won the reputation of "China Famous Trademark" and "Hunan Famous Trademark" for its high-quality image. Vientiane brand promise allows every franchisee to share the intangible assets advantages of Vientiane brand. Vientiane floor adopts six international leaders' anti-wear technology, and with the wear-resistant coefficient as high as 9 rpm, it can provide full-time and all-weather three-dimensional protection to build the first brand of anti-wear floor. Compared with other brand floors in the market, Vientiane Super Wear-resistant Floor has stricter wear-resistant standards, higher wear-resistant coefficient, more stable and comprehensive wear-resistant performance, and more lasting durability, and it will not affect the color and texture of the floor itself at all, so it is the leader of a new generation of upgraded wear-resistant floors. Super wear-resistant floor, which solves the problem of consumers changing the floor in a short time, has good market sales force.
product positioning
professional technology, super abrasion resistance
brand positioning
Hunan Wangdefu Home Building Materials Famous Center, a domestic first-class high-quality floor brand, is located in the building materials city of Sanxiang Nanhu Market in Changsha City, Hunan Province. It is a comprehensive warehouse building materials supermarket in the true sense, which is managed in full accordance with the advanced chain management mode in Europe and with a fully computerized automatic management system. The first phase covers an operating area of over 15, square meters, and deals in more than 3, kinds of commodities, including home accessories, kitchen and bathroom supplies, plumbing pipes, electrician electrical materials, lighting sources, hardware, sanitary ware faucet, paints and coatings, advertising materials, wood products, wall tiles, building materials, etc. From the project to the home, decorative materials and exquisite accessories are needed, and all of them can be purchased in one stop. The supermarket has a comfortable and elegant environment, with a large green square of 6 square meters and a large parking lot of 8 square meters. Supermarkets provide supporting services from the whole process of material selection, design, consultation, transportation and construction. As long as it is what customers need, they will think of it and try their best to meet the needs of each customer.
the company adopts the business model of combining self-management and joint venture, with the business strategy of "professional commodity service, professional price service, professional shopping guide service and professional after-sales service", with "retail and community promotion" as the main channel and "engineering, home improvement, external salesmen, furniture factory and online sales" as the auxiliary channels, and implements marketing means such as "group purchase and whole order". This paper was edited by the city hunting house, and turned to the management foundation of building materials supermarket for many years, insisting on the innovation of management concept, adopting the chain management mode and management system suitable for its own development, and implementing the competitive strategy with the commercial information management system, realizing the standardization, standardization and differentiation of management and the standardization and unification of overall service, guiding the trend of decorative building materials industry, rapidly improving the core competitiveness, and laying a solid foundation for the chain development of supermarkets in 28.
business types: kitchen utensils, lighting electricians, floors, electrical appliances, pipes and fittings, home gardening, sanitary wares, doors and windows, wood products, walls and floors, ceilings, hardware and paints. 1. Business field: focusing on the circulation of decorative building materials, with related industries as auxiliary industries, integrating the industrial chain and making targeted investments, constantly improving the core competitiveness and comprehensive strength of the Group, and developing into the first well-known brand in Hunan in the industry.
the first level: chain operation of decorative building materials supermarkets, chain operation of decorative building materials specialty stores and building materials wholesale business.
the second level: development and operation of decorative building materials market, development and operation of commercial real estate, and property management services.
the third level: warehousing and logistics management of decorative building materials.
2. strategic thinking: be expert, be refined, be strong, be long, and be more valuable.
3. enterprise goal: in the next 1-3 years, we must establish the influence of the first brand in the regional market of Wangdefu industry through the chain expansion of the main business of building materials circulation, form the scale of annual sales exceeding 1 billion, and effectively integrate customer resources and social resources.
Medium-term goal of the enterprise: strive to become a listed public enterprise, and become the first famous brand enterprise in Hunan in the industry.