During the period of 1999, Sanlu Group, the largest milk powder producer in China at that time, invested in Junlebao in the form of brand and cash, of which the brand price accounted for 29% of the shares, plus 700,000 cash accounted for 5% of the shares.
Junlebao thus became a subsidiary of Sanlu Group, which produces liquid milk, and changed its name to Shijiazhuang Sanlu Dairy Co., Ltd. ..
At that time, the packaging of yogurt produced in Junlebao was also marked with Sanlu brand, and the left side was like this:
In August 2008, the melamine incident, a safety accident that shocked China and foreign countries in the history of dairy products in China, broke out, causing 300,000 babies to get sick, and melamine was detected in milk powder of 22 dairy companies.
Among them, Sanlu Group is the leader. According to the inspection by the General Administration of Quality Supervision, Inspection and Quarantine at that time, the highest detection amount of melamine in Sanlu infant milk powder was 2563mg/kg. It is 2563 times the current limit!
In February 2009, Sanlu Group went bankrupt and its assets were auctioned. Among them, Sanyuan Group, which has no previous record of melamine, won the main assets of Sanlu Group at a price of 6160,000 yuan, including the effective assets of Sanlu Group such as land use rights, buildings and machinery and equipment for sustainable operation.
Sanlu's brand and trademark were taken away by a Zhejiang enterprise, and later the Sanlu version of organic food was produced.
After the collapse of Sanlu Group, Shijiazhuang Sanlu Dairy and Xingtai Sanlu Dairy quickly drew a clear line with Sanlu Group and renamed them Junlebao and Behlander respectively.
In 2009, Junlebao, as a priority, "repurchased" the 17% shares held by Sanlu Group for 25 million yuan. And bought back 22% equity of Junlebao Xerox Dairy for 8.9 million yuan.
In the same year, Mengniu Group, which could not get its hands on Sanlu Group's asset auction, invested in Junlebao.
Junlebao, which survived, continued to produce branded yogurt. Looking through the inspection announcement of the relevant state departments in that year, there was no record that its yogurt was found to contain melamine.
Now Junlebao's shareholding structure is like this: Mengniu, the major shareholder, holds 51%; Wei Lihua, founder of Junlebao, holds 40.93%; Shijiazhuang Hongqi Dairy Factory holds 8.07%.
So, when did Junlebao start producing milk powder?
It is the sixth year after the melamine incident broke out, which is 20 14. Adopt the mode of self-built pasture+self-built factory.
Its publicity materials show that it has 16 production plants and 9 pastures in Hebei, Henan, Jiangsu and Jilin.
Overview of the relationship between Sanlu milk powder and Junlebao:
1, Junlebao had a relationship with Sanlu Group, but it wasn't Sanlu Group that changed its name and changed its face.
2. Milk powder was produced in Junlebao in the sixth year after the closure of Sanlu Group.
3. The main core assets of Sanlu Group (including factories and equipment) are owned by Sanyuan Group.
It is undeniable that the Sanlu milk powder incident has caused a huge crisis of confidence in domestic milk powder. Even though the quality of domestic milk powder has been greatly improved, people with psychological shadow are still willing to buy imported milk powder. However, before buying milk powder, Bian Xiao will first conduct a brand inquiry on China Quality Online, and it can be found that some imported milk powder also exceeds the standard or is unqualified.
Junlebao is not Sanlu milk powder. Driven by the national policy, the milk source index, technology and inspection of domestic milk powder have reached the international leading level. Junlebao milk powder has been the industry growth champion for five consecutive years since it was listed on 20 14, ranking among the top four in the national dairy industry. So feel free to buy it boldly.