The company's vision: to become a global supplier with core competitiveness.

the company's strategy: specialized Shanghai Hitachi and diversified Haili Group.

the company's business philosophy: core manufacturing and value creation. The slogan of Haili brand implies: elaborate design and manufacture of exquisite and powerful "heart" to create a new life for mankind. Brand slogan is a literal exposition of brand concept.

The brand slogan image is a combination of the red triangle derived from the core element "heart" of Haili logo and the brand slogan, which is the visual communication of the brand concept.

strong and powerful; The image of the brand slogan of Exquisite Minrui < P > is like an arrow, which clearly points to corporate vision, the technological pioneer of refrigeration and air conditioning and the world's first supplier of air conditioning compressors.

The red triangle of the brand slogan image indicates that Haili is striving to build a stable relationship among enterprises/employees, customers/suppliers and consumers/society, with mutual benefit and harmony. Brand logo-with specially designed Chinese and English characters as graphics, it reflects the attributes of international household appliances. Haili-drawing on the essence of the four seas, with the broad mind of the son of the sea, repaying human society and improving the living environment with actions and products.

high-promise customers, consumers, shareholders and society with high-quality products, high-standard services, high-level technology development, high sense of responsibility for environmental protection and high-value returns. In December 27, Haili brand won the title of "the most competitive brand in China's machinery industry"

In November 28, Haili was rated as "an independent innovation brand in Shanghai's equipment manufacturing industry and high-tech industry" by shanghai federation of industrial economics

In December 28, Haili successfully won the "First Finance-—CSR Outstanding Enterprise Award" in the name of Haili Group, and integrated media communication with the help of "First Finance".

In 28, SHEC stood out among 18 enterprises in the "Best Brand Enterprise" (Greater China 28) selection activity sponsored by Hong Kong Productivity Council and China Trademark Association.

In April p>27, SHEC was awarded "Shanghai Intellectual Property" by Municipal Economic Commission, Municipal State-owned Assets Supervision and Administration Commission, Municipal Finance Bureau, Municipal Administration for Industry and Commerce, Municipal Intellectual Property Office and Municipal Copyright Bureau.