The success of e-commerce copywriting largely depends on two points. First, it must be eye-catching. After all, this is a fast-paced era, and it must highlight the performance of your product.

Of course, there are also some not-so-good e-commerce copywriting, such as: 7-page PPT teaches you to understand Internet copywriting in seconds.

This title is the title of an article published by the WeChat public account "Li Mingshou". Later, when other self-media forwarded this article by "Li Mingshou", the title was revised to: The difference between copywriting for a monthly salary of 3,000 and a monthly salary of 30,000!

It is the same article, but the second title has achieved "full screen coverage", and the number of readings has quickly exceeded "100,00", which also established Li Mingshou's position in the new media marketing circle.

The main thing is that the second one is short and concise, and at the same time can attract the reader's attention to a large extent. People will only focus on things that are beneficial to them. If you increase their monthly salary, many people will definitely open it and take a look.

Things to note for excellent e-commerce copywriting.

1. Positioning.

Positioning is to lock in your core target group. That is to say, when we write copy, we must clearly know who it is for. During this period, you should also do market research first and determine the target group before proceeding to the next step.

2. Selling point.

Refining the selling points of a product is a headache for many copywriters. Often, it is difficult to finalize and refine the product, but consumers do not pay for it.

3. Title.

After clarifying the core target audience and refining the selling points, the next step is to write the title. E-commerce copywriting is different from copywriting on traditional media. We must use the shortest possible time for consumers to see it and be attracted to stay. Therefore, the title must be stable, accurate, and ruthless, and must not beat around the bush.

4. Typesetting.

With the rapid development of mobile Internet today, people not only pay attention to visual beautification, but also pay special attention to the presentation of personality. Therefore, in typesetting, we must focus on the "mobility" and "fragmentation" of products.