1. What is the difference between suppliers in the Olympic sponsorship plan and suppliers (contractors) who provide various products and services to the organizing committee or provide support for venue construction through ordinary sales contracts? ?

Suppliers in the Olympic sponsorship program are companies that provide products and services for the Olympic Games and mainly use products or services as the amount of their sponsorship; in return for sponsorship, such companies have the right to use Olympic intellectual property for marketing rights. Those companies that have received payment and sold products or services to the Olympic Games have no right to use Olympic intellectual property for marketing and publicity. The selection of suppliers is carried out through bidding or other procurement procedures and does not fall within the scope of Olympic market development.

In order to protect the marketing rights enjoyed by "suppliers in the Olympic sponsorship plan", the Beijing Olympic Organizing Committee clearly stipulates in the procurement contracts with all suppliers that suppliers are not allowed to use it with the Olympic Games. The organizing committee conducts any marketing and publicity based on the sales contract. Moreover, the Beijing Olympic Organizing Committee will also work closely with government departments to do its best to safeguard the rights of Olympic sponsors.

2. What is the difference between an exclusive supplier and a supplier?

Exclusive suppliers and suppliers are both the third level of the sponsorship plan, in which the exclusive supplier’s sponsorship amount and return rights are higher than those of the supplier, and the exclusive supplier is in a specific industry/category There is only one company that enjoys exclusive rights; but a supplier can have several companies in a specific industry/category, that is, these companies are equally exclusive in a specific category.

3. If we are a supplier to the Olympic Games, can our products be used in venue construction, or can we get priority in the bidding for venue construction?

The construction of venues for the Olympic Games is the responsibility of venue owners, who will be responsible for raising funds for venue construction, purchasing materials, and constructing projects. The sponsorship received by the organizing committee is mainly used for the organization and operation of the Olympic Games, not for the construction of venues. For sponsorship materials that can be used in the construction of Olympic venues, we will work hard to coordinate the venue construction department and recommend the use of products from sponsors at all levels, including suppliers.

4. Which industries can recruit suppliers?

Given that suppliers mainly sponsor in-kind goods and services, the sponsorship category should be in line with the needs of the Olympic Games and help reduce cash expenditures. In addition, product categories of sponsors who are Olympic partners should also be excluded, as well as the Olympic Charter. Specified exclusion categories such as cigarettes and spirits.

5. Which products and services are priority?

The sponsorship products or services provided by suppliers in the Olympic sponsorship plan must first be able to meet the actual needs of the Olympic Games operations. If materials and services cannot be used directly for the Olympic Games, they can also be sponsored in cash.

6. Are companies that provide goods or services to the Olympic Organizing Committee called exclusive suppliers or suppliers?

Exclusive suppliers and suppliers refer to participating in the sponsorship program and working with the Olympic Games Organizing Committee. Enterprises that have signed sponsorship agreements with the Olympic Organizing Committee. Exclusive supplier/supplier is a title awarded to an enterprise by the Olympic Organizing Committee. Enterprises that have provided materials and services to the Olympic Organizing Committee in a non-sponsored manner are not exclusive suppliers or suppliers, nor can they declare themselves to be exclusive suppliers or suppliers.

7. Can the products and services provided by exclusive suppliers and suppliers to the Olympic Organizing Committee be included in the total amount of sponsorship?

Yes, but only if these products and services are:

(1) It can reduce the expenditure budget of the Beijing Olympic Organizing Committee;

(2) It is needed by the Beijing Olympic Organizing Committee;

(3) In the service It has advantages in terms of quality and technical level;

(4) Valuation shall be carried out in accordance with the sponsorship agreement between the Beijing Olympic Organizing Committee and the exclusive supplier.

8. What is the difference between exclusive suppliers/suppliers and partners and sponsors?

Partners, sponsors, and exclusive suppliers/suppliers are all sponsors of the Olympic Games, and they belong to different levels of the Olympic Organizing Committee's sponsorship plan. Since different levels have different contributions to the Olympic Games, the equity returns they receive are also different.

Partner is the highest level of sponsorship program, Sponsor is the second level and Exclusive Supplier/Supplier is the third level.

9. What is the base price of sponsorship for exclusive suppliers and suppliers?

The base price for exclusive suppliers is RMB 41 million; the base price for suppliers is RMB 16 million.

10. When is the expiration date for suppliers’ rights?

The expiration date of the sponsorship agreement signed between the Beijing Olympic Organizing Committee and the supplier is December 31, 2008, that is, the supplier’s rights and interests can be exercised from the date of signing the contract to December 31, 2008. end.

11. What is the difference between a sponsor in a broad sense and a narrow sense?

Sponsors in the Beijing 2008 Market Development Plan can be divided into broad and narrow senses. Sponsors in the broad sense refer to all sponsoring companies in the entire market development plan, including partners, sponsors and suppliers. Sponsors provide funds, products or services to the Beijing Olympic Organizing Committee and enjoy a series of corresponding rights and interests granted by the Beijing Olympic Organizing Committee. Sponsors in the narrow sense only refer to the second-level sponsors among the three levels of sponsoring companies.

12. I am a XX company and I want to use the Olympic logo in my product promotions. How do I apply?

There are two main ways: one is to obtain Olympic intellectual property rights by sponsoring a sponsoring company at any level (partner, sponsor or supplier) in the Beijing Olympic Organizing Committee Sponsor Plan Marketing rights; the other is to apply to become a licensed merchandise dealer or retailer and obtain authorization to produce or sell merchandise bearing the Beijing 2008 Olympic Games logo. However, such enterprises only have the right to produce and sell, and do not obtain publicity in the name of the Olympic Games. The marketing rights of the enterprise itself or its own product brands.

13. If I am not a supplier or other form of sponsor, can I use the Olympic logo after making a donation?

The Olympic logo belongs to the Olympic intellectual property. In principle, companies can only obtain the right to use these intellectual property rights by sponsoring activities. Donating companies do not enjoy commercial returns and therefore cannot use the Olympic logo for marketing activities.

14. What are the different rights obtained by sponsors at different levels?

Sponsors of different sponsorship levels enjoy different rights and returns, mainly in the combination of logo use, the scope and priority of promotional media use, the right to use mascots, reception rights, honorary treatment, and recognition plans, etc. Different rights and interests are obtained in various aspects.

15. Can the benchmark price be lowered?

The benchmark price is determined through market research based on the value of the Olympic brand in the Chinese market, and is agreed upon with the International Olympic Committee. It cannot be lowered unless there are special circumstances.

16. What are the qualification requirements to become a supplier?

In principle, the supplier is a leading enterprise in the industry, with safe and reliable products, strong service capabilities, corresponding financial strength and contract performance capabilities, and the ability to carry out Olympic marketing activities. Before filling out the corporate information registration form (hereinafter referred to as the "information registration form") of the sponsorship plan or franchise plan of the 29th Olympic Games Market Development Plan (hereinafter referred to as the "sponsorship plan or franchise plan"), the company has fully understood and Agree to abide by all the contents of the "Instructions for Filling out the Information Registration Form". Accordingly, the company voluntarily makes the following statements and guarantees to the Organizing Committee of the 29th Olympic Games (hereinafter referred to as the "Beijing Olympic Organizing Committee"):

(1) The company has fully understood that the information registration form Filling in is only for the purpose of providing the company's information to the Beijing Olympic Organizing Committee; it does not mean that the company has been approved to participate in the sponsorship plan or franchise plan; it does not mean that the company has formally submitted to the Beijing Olympic Organizing Committee regarding participation in the sponsorship plan or franchise plan. Application; does not indicate the existence of any cooperative relationship between the company and the Beijing Olympic Organizing Committee; does not constitute any authorization, franchise or employment of the company by the Beijing Olympic Organizing Committee; nor does it enable the company to participate in the Beijing Olympic Organizing Committee as a sponsor or equipment in the future Suppliers or franchisees compete to obtain any priority over other competitors.

(2) The company guarantees that all the information filled in by the company in the information registration form is true, accurate and complete. This enterprise agrees that the Beijing Olympic Organizing Committee has the right to use any legal means to verify the authenticity, accuracy and completeness of the information in the information registration form. Once it is found that false information has been provided or the form is incompletely filled in, the information filled in by the enterprise will be The table will be automatically invalidated. At the same time, if the Beijing Olympic Organizing Committee suffers any losses due to the company's false filling or incomplete filling, the company will bear the liability for compensation according to law.

(3) The enterprise agrees that the Beijing Olympic Organizing Committee can unconditionally use all the information provided by the enterprise in the information registration form for the purpose of executing the sponsorship plan or franchise plan without any need to obtain additional information. The company’s consent. If some or all of the information in the information registration form is used by BOCOG in the process of using it, the company agrees not to require BOCOG to assume any form of responsibility for such leaks, unless BOCOG Intentionally disclosing such information for purposes unrelated to the sponsorship or franchise program.

(4) The company agrees that since filling in the information registration form does not constitute a formal application by the company to the Beijing Olympic Organizing Committee for participation in this sponsorship plan or franchise plan, the Beijing Olympic Organizing Committee The Committee does not assume any obligation to contact the Company or provide any form of feedback to the Company.

(5) The company guarantees that it will not use any information related to the Beijing Olympics Organizing Committee obtained by filling in the information registration form for purposes other than filling in the information registration form without the prior written consent of the Beijing Olympics Organizing Committee. information; do not disclose the aforementioned information to any third party in any way; nor allow any third party to use such information.

(6) The company guarantees that it will not associate the filling out of the information registration form with any commercial or non-commercial market development activities or promotional activities of the company at any time, anywhere or in any form. nor will it imply in any form at any time or place that our company has any connection with the 29th Olympic Games, the Beijing Olympic Organizing Committee or the sponsorship plan or franchise plan.

(7) The enterprise agrees that the act of filling in the information registration form and its consequences, as well as this statement, shall be governed by and interpreted in accordance with Chinese law.

(8) The company understands and confirms that once the company formally participates in the sponsorship plan or franchise plan, it will abide by the relevant market development rules formulated or recognized by the International Olympic Committee and the Beijing Olympic Organizing Committee.