In order to expand the "Dragon and Phoenix Chengxiang" cigarette brand, seize the golden price, and enhance the company's brand competitiveness, on December 23, 2003, Chongqing Tobacco Industry Company adopted a sensational approach to enter the market, with great momentum in the main urban area of ??Chongqing Locally launched a new product "Dragon and Phoenix Chengxiang (Festival Cigarettes)" priced at 80 yuan/carton. Since the product entered the market, we have held promotion meetings, used radio and television and newspaper media, held large-scale performances, Christmas promotions, etc. to publicize the product's features, and widely distributed loose cigarettes for consumers to review and smoke for free. In just a few days, consumers in major urban areas accepted the product. In addition, the launch of this product has filled the gap of the "Dragon and Phoenix Chengxiang" brand at the price of 80 yuan/item, which not only satisfies consumers' pursuit of the brand, but also suits the spending power of different consumer groups. Therefore, the sales trend is very promising. In just one day from the 27th to the 28th, 15,470 items were sold in 20 districts and counties in the main urban area and the western Chongqing area, ranking among the top sales companies in the area.

Introduction to China Tobacco Sichuan and Chongqing China Tobacco Sichuan and Chongqing Industrial Company was established in 2003. It is the only large-scale cross-provincial cigarette industry enterprise in the tobacco industry so far. The company has two subsidiaries: Sichuan Tobacco Industry Company and Chongqing Tobacco Industry Company, as well as the affiliated Chengdu Cigarette Branch, Shifang Cigarette Branch, Xichang Cigarette Branch, Mianyang Cigarette Branch, Chongqing Cigarette Branch, Fuling Cigarette Branch, and Qianjiang Cigarette. Branch factory, Great Wall Cigar Factory and other eight production plants. The company has more than 13,000 employees and a cigarette production plan of 2.314 million boxes. Its cigarette production scale and total tax profits rank 7th and 8th respectively among the 18 industrial companies (groups) in the country. The company has total assets of 15 billion yuan and possesses first-class domestic and internationally advanced technical equipment. Major production plants in Chengdu, Shifang, Chongqing and other major production plants have invested a total of 3 billion yuan in technological transformation during the "Tenth Five-Year Plan" period, and have all built informatized, intelligent A modern, garden-style factory.

Under the great attention and correct leadership of the State Tobacco Monopoly Administration and the provincial (municipal) party committees and governments of Sichuan and Chongqing, the company follows the principle of "accommodating the times and trends, integrating internally, uniting externally, and advancing overall , *** and common development" development strategy, and fully promote the brand development idea of ??"becoming a strong darling, being a refined emperor, being an excellent dragon and phoenix, and building the first domestic cigar". The company has maintained a stable and healthy situation for more than four years since its establishment. With the momentum of sustained development, the total tax and profit reached 10.07 billion yuan in 2007 on the basis of 5.3 billion yuan in 2002, nearly doubling. It is the financial pillar and the largest tax and profit household in Sichuan and Chongqing provinces (cities) respectively.

The company's mid-to-high-end brands mainly include "Jiaozi", "Tianzi" and "Dragon and Phoenix Chengxiang". Among them, the "Jiaozi" series of products has grown from more than 70,000 boxes to 250,000 boxes, covering more than 95% of the provincial market across the country. "Jiaozi" and the large-scale brand "Tianxiaxiu" are both "China Famous Trademarks". The "Jiaozi" brand has been rated as "The Most Caring Brand in China's Tobacco Industry". "Great Wall" and "Lion Brand" are two major cigar brands. Occupying 80% of the market share of domestic cigars, Great Wall Cigars has represented China in international expositions many times and won the "Damascus" International Gold Medal and the "Panama" Silver Medal. In 2005, it was named "The Most Influential Brand of Chinese Cigars". The patented technology of compound biochemical preparations with high fragrance and harm reduction promoted and used in mid-to-high-end products such as "Dragon and Phoenix Chengxiang" and "Jiaozi" is in a leading position in the country and is highly sought after by the market.

After more than four years of hard work, the Sichuan and Chongqing tobacco industry has stood at a new and higher starting point and is in a golden development period with unprecedented opportunities and greater opportunities than challenges. The specific manifestations are as follows: first, the overall development has achieved a strategic transformation from "survival" to "strengthening"; second, economic operation has achieved a transformation from "steady growth" to "improving quality and speed"; third, brand cultivation has achieved " The transformation from "learning and follow-up" to "independent innovation"; fourth, the system and mechanism have realized the transformation from "exploration and piloting" to "gradual improvement"; fifth, internal supervision has realized the transformation from "focusing on meeting standards" to "focusing on root causes". In the next step, the company will vigorously promote the entrepreneurial spirit of "passionate entrepreneurship, innovative development" with the concern and attention of the National Bureau and the party committees and governments of Sichuan and Chongqing provinces (municipalities), as well as the strong support from all walks of life. In 2010, China Tobacco Sichuan and Chongqing proposed the brand development idea of ??"New Sichuan and Chongqing, New Tobacco" and strived to achieve "2 million boxes of Jiaozi and 1 million boxes of Longxin Chengxiang".