I think not. Baby Up should not be a pyramid scheme. According to Baidu Encyclopedia, Baby Up is a brand of Baby Up (Beijing) Education Technology Co., Ltd. Baby Up is a trademark brand registered by Baby Up (Beijing) Education Technology Co., Ltd. in February 219. It is a comprehensive service brand focusing on the care, care and custody of infants aged -6. Baby Up takes "care+companionship" as the main service content, supplemented by professional education and teaching content, and provides more scientific care and guidance. "Baby Up" takes "care+companionship" as the main service content, supplemented by professional education and teaching content and more scientific care and guidance.