Three elliptical circles that embrace and intersect each other. In 1933, Kiichiro Toyoda founded the Toyota Automatic Loom Manufacturing Co., Ltd. in Toyota City, Aichi Prefecture, Japan. In August 1937, Toyota Motor Company was established, and his surname was used as the company's name and trademark. In the 1970s and 1980s, the logo on the steering wheel of Toyota's small truck was three oval circles that included and intersected each other, just like the T character in a steering wheel. The large oval in the logo represents the earth, and the two ovals in the middle are vertically combined to form a T, which represents Toyota. An ellipse is a curve with two centers, signifying that carmakers are in tune with their customers.