The company's original brand name was not Olympus, but "TOKIWA".

The name "TOKIWA" comes from the company "TOKIWA Chamber of Commerce" where the company's founder Yamashita Takeshi once worked. At that time, Tokiwa Shokai invested capital in Takachiho Manufacturing Co., Ltd. and was responsible for product sales.

The center of the logo is marked with the words "TOKIWATOKYO". The design letters "G" and "M" on the upper part are thought to be the initial letters of the name of Matsukata Goro, the president of Tokiwa Trading Company.

In February 1921, "Olympus" began to be used as a brand name.

This logo was originally used on microscopes and other products. Later, the logo was also used in camera catalogs and advertisements. To this day, the trademark "OLYMPUS TOKYO" continues to be used.

In addition, the word "TOKYO" in the above logo was replaced by "OIC" for a period of time. OIC was formed from the initials of the English name "OPTICAL INDUSTRIAL COMPANY" of "Olympus Optical Industry Co., Ltd." in the then company name "Olympus Optical Industry Co., Ltd." Endoscopes with models "GT-Ⅰ" and "GT-Ⅱ" use this logo. The yellow line "optical digital pattern" at the bottom of the logo shows the image of light and the infinite possibilities of "digital technology". It symbolizes optical digital technology and Olympus's dynamic innovation system.

This "symbol of communication" reflects the brand image of Olympus.