HM is the abbreviation of Hennes & Mauritz AB. It is a chain clothing store from Sweden. It may be rarely mentioned in Asia, but it is well-known in Europe. Measured by sales volume, Hamp; M is Europe's largest clothing retailer, with branches in many countries around the world, including Europe and the United States.

Hamp; M, a fashion brand that perfectly combines fashion, quality and low price; a popular brand that chooses a hot top master to cooperate with it every year; a brand that has become one of the most popular clothing companies in China. It is regarded as a textbook model brand.

Hennesamp; Mauritz AB clothing brand:

Hamp; clothing brand. Today, with the rapid economic development, H&M can be seen in many large shopping malls and luxury shopping malls. It does not have its own manufacturing factory, but it maintains cooperation with more than 700 independent suppliers in Asia and Europe. It's really no easy feat. The company previously only produced women's clothing. It only started manufacturing men's clothing after merging and purchasing men's clothing stores.

Hennesamp; MauritzAB clothing brand logo analysis:

The logo introduced by Aibiao.com today is the corporate logo design of Hennesamp; MauritzAB clothing brand. The red font color makes the logo extra special Because of its conspicuousness, red is really the first choice for many logo colors. Secondly, the font design form of its trademark design is also very distinctive. The free and elegant font seems to have witnessed the ups and downs of the company along the way, and it has become particularly open-minded to this day. The entire logo design is more distinctive in the different size changes of letters and symbols.

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Brand Archives:

HM (Hennesamp; Mauritz AB0) founded in 1947 by Erling Persson Founded in Vsters, Sweden. At that time, Erling Persson opened his first clothing store in V?ster?s, Sweden. At that time it was only called "Ladies'" (Hennes) and only sold women's clothing. In 1968, the company acquired the "Mauritz Widforss" clothing store, which sold hunting equipment and men's clothing, and then the company also began selling men's clothing.

HM sells clothing and cosmetics in 24 countries around the world, with a total number of employees of more than 50,000. Unusually, Hamp; M does not have a factory of its own, but works with more than 700 independent suppliers in Asia and Europe.

For the Chinese, they heard about ZARA and KM first and then learned about H&M. After quickly occupying the European and North American markets, in 2007, H&M set its sights on the Chinese market and Asia.

This land of Eastern potential will become a place for H&M to compete. H&M, a fashion brand that perfectly combines fashion, quality and low price; a popular brand that chooses a hot top master to cooperate with it every year; a brand that has been regarded as a textbook among many Chinese clothing companies Model brand...

Brand history:

Hamp; , Advertising Department, Public Relations Department, Human Resources Department, Logistics Department, IT and Customer Service Department are all located in the headquarters. At the same time, the company has 15 offices around the world and 22 production offices responsible for communicating with approximately 700 suppliers. Among these 22 production offices, 9 are in Europe, 11 in Asia, and 1 in Central America. , 1 in Africa.

The apparel industry is a loose industry. In each market, H&M faces competition from international and local retailers, independent stores and department stores. In this regard, the company will pay close attention to competitors. every move, especially price adjustments. But more importantly, H&M pays more attention to its own internal operations and strives to make its products the favorite of local consumers.

H&M fashion year is divided into two seasons: spring and summer and autumn and winter. Purchasing activities are consistent with market guidance and are constantly adjusted based on data provided by sales stores around the world, such as what sells well, climate differences, shopping preferences, etc., so as to maximize the accuracy of fashion trends. Product preparation time ranges from 2 to 3 weeks to 6 months, mainly determined by the attributes of the product. Short lead time is not necessarily the best. The correct lead time is to maintain a balance between price, time and quality.

Baidu Encyclopedia-HM