At present, the representative development of fresh food in my country is fruits, vegetables, meat and aquatic products. For fresh food consumption, food safety is more of a concern. Brand serves as a testimony of a company's commitment to consumers. How to name a fresh food brand to create a good brand?

Fresh food brand naming ideas

First of all, it must be concise and easy to remember

The simpler it is, the easier it is to remember. This includes two aspects: first, the brand name is easy to recognize and remember, and second, the brand name must be closely linked to the trademark.

Secondly, use a novel and unique name

The name can effectively prevent competitors from imitating you and occupy an independent position in consumers' product recognition, that is, Trout The so-called "clear positioning".

Then consider multi-regional versatility

The great development of the Internet has caused the competition rules between enterprises to shift from the domestic market to the market. Going out and looking at the leader is the ambition of every enterprise that hopes to become bigger and stronger, and it is also the necessity of modern business. This requires that the product not only has an auspicious Chinese name, but also an auspicious foreign name.

Finally, use words with good meaning to form positive brand associations

Human beings are naturally curious. If you can make consumers think about the meaning of the name of the product, you will It can leave a deep impression on them. Specifically, brand naming can refer to historical events, characters, geography, mythical legends and many other things with far-reaching backgrounds.

Fresh food brand naming trends

Trend 1: Highlight the character “小” (小), making it more down-to-earth

Classmate Xiao Ming, Sister Zhang Junya, Jiang Xiaobai, You Xiaojun, Ai Xiaofei, Yan Xiaoma, and Huan Xiaole almost all have the character "小" in their names, so they are well-deserved juniors. Why is this kind of name commonly used in the naming of the "Xiao Xianrou" brand? Because the naming tonality of "Xiao XX" or "小XX" is particularly down-to-earth, it is easy to mingle with young consumers, and it can also bring people closer to each other and eliminate the barriers between them.

Trend 2: Emphasis on functionality, with “product attributes” making it easier to spread

Generally speaking, brand naming should be able to tell or hint to consumers about the characteristics and benefits of the product. Benefits to consumers. Whether a new product can be launched successfully or not, the product attributes are intuitively expressed through the product name, which is equivalent to saving half of the advertising costs, because the new product is too unfamiliar to consumers, and if the product name is confusing, the probability of failure will skyrocket. .

Trend 3: Create fun, successful advertising slogans that speak for themselves

Interesting names are emotional and interesting, allowing consumers to feel the emotions and excitement brought by product names. Fun is no longer a simple product.

It is worth noting that many small and medium-sized enterprises have launched "small fresh meat" products with seemingly good brand names, but why can't they achieve sales of over 100 million or even hundreds of millions? The reason is that they forgot that they were launching "small fresh meat" products from the starting point of 0 brands and 0 channels. So in this sense, just having a good name is not a cure-all.

What should be paid attention to when naming fresh food brands

1. Brand pronunciation should be paid more attention to if it is disseminated more

The study found that all leading brands include people from all ethnic groups in China. There is a unified pattern between local dialects, and this pattern is the triple vowel sound aoe. This is because triphthongs are easily familiar, spread, and associated. Because the triple vowels are pronounced louder. "aoe" has the wider mouth opening among all pronunciations, because the mouth opening is larger, which is conducive to effective communication and the communication efficiency is higher. Using the language rule of "aoe" is very important for brand naming.

2. Try to choose familiar words instead of uncommon words

This means that words that most people can recognize are easier to spread, such as "Nongfu Spring" "Coca-Cola" and "Zhou Heiya". Tingyin can communicate its brand without nonsense, so it is easier to spread. If the listener asks "Which words?", it will interfere with the communication and the score for this item will be halved.

3. Short and easy to remember

Positioning master Al Rees said that when short words can be found, try not to use long words. Better brand names are short, unique, and stand out.

Try to name fresh food brands with only three characters, which are in line with Chinese people’s perceptions. Some psychological research results show that odd numbers give people a more accurate feeling than even numbers.

4. Be aware of intellectual property rights