Lacoste’s Chinese name is Lacoste/French Crocodile. In 1933, the famous French tennis player Rene Lacoste founded the LACOSTE brand and created true sports fashion. 75 years later, LACOSTE has always adhered to its unique style, advocating toughness, opposing showing off, advocating the development of elegance and individuality, relaxed comfort, and safety. Comfortable and free to stretch.
Lacoste/French Crocodile (Lacoste)
Country or region: France
Time of creation: 1932
Founder: ReneLacoste
◆Lacoste/French Crocodile (Lacoste) Brand Introduction
The brand name Lacoste is named after the famous French tennis player ReneLacoste (pronounced: Lacoste) ), because of Rene Lacoste's long nose and aggressiveness, people gave him the nickname "Crocodile". In the 1930s, standard attire on the tennis court was white flannel pants, a woven button-down shirt, and the sleeves rolled up. Lacoste challenged this tradition by wearing a short-sleeved sweater with a crocodile logo embroidered on it during competition. This kind of clothing is both comfortable and beautiful during the game. The short sleeves solve the problem of long sleeves rolled up often falling off. The collar is soft and tipped over. The knitted cotton pullover has good breathability, and a slightly longer shirt hem tucked into the pants can prevent the shirt from falling off. Slip out.
After Rene Lacoste retired from tennis, Lacoste sweatshirts began to enter mass production and sales. Rene Lacoste commissioned a friend to sew a Lacoste sweatshirt, including embroidering a green crocodile logo on the left chest. (At that time, there were few clothes with embroidered logos.) Lacoste's reputation led to the rapid spread of crocodile shirts, especially in the United States.
Lacoste clothing covers men's, women's and children's clothing series, and the styles are practical and popular. Lacoste displays youthful vitality and the charm of a fashionable family with its exquisite fabric selection, changeable color matching, and rich variety of styles. In terms of styles, Lacoste has launched a variety of themes and series, including five-themed club series and sports and leisure wear series, as well as sports series and center series, making Lacoste, a 70-year-old brand The brand bursts with fresh vitality.
In terms of design, Lacoste's men's and women's clothing follow the policy of being relaxed, comfortable and youthful, paying more attention to the details of the shoulders, collar and cuffs, bringing a strong youthful atmosphere. Lacoste brand is the choice of countless confident people with excellent dressing taste.
The Lacoste brand was officially launched in 1933. It has developed from the original knitted clothing brand to multiple product lines: sportswear, sports shoes, leather goods, watches, and glasses. Among them, Lacoste (Lacoste) perfume is particularly worth mentioning. It is a big name that firmly occupies a position among international perfume brands.
Since the birth of the first bottle of Lacoste Pour Homme men's perfume in 1968, it has been popular among young people, together with the subsequent new members Booster, Junior, Millennium Collection Lacoste 2000 and Lacoste for Women women's perfume. Supported by fashionistas and people who love sports, Lacoste's elegant and fresh fragrance coupled with simple and distinctive outer box packaging has established Lacoste's long-lasting status in the fashion industry. ◆Lacoste product categories:
Sportswear, sneakers, leather goods, watches, glasses, perfumes
◆Lacoste’s group:< /p>
Lacoste Company
◆Lacoste official website:
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