The doctor is kind-hearted and hangs the pot to help the world. Feng Liaoxing, who runs the medicinal wine business, is a household name in Foshan. In fact, in the history of Sanshui, there was also its own generation of "King of Medicine" - Tang Shiyi.
The "Tang Shiyi Pharmaceutical Factory" founded by Tang Shiyi is one of the famous pharmaceutical names in modern China. The medicines produced by Tang Shiyi Pharmaceutical Factory not only have remarkable curative effects, but also attach great importance to publicity and are good at marketing. Sanshui folk collectors displayed a set of "Tang Shiyi Pharmaceutical Factory" posters, recreating the style of the "King of Medicine" in Sanshui. Sanshui's "Feng Lingxing"
Tang Shiyi (1874-1939), a famous Sanshui native. When he was young, he studied Western medicine at Guangzhou Boji Hospital. In 1912, he opened a medical clinic in Guangzhou, specializing in treating asthma and cough. Tang Shiyi founded two pharmaceutical factories in Guangzhou and Shanghai, named "Tang Shiyi Pharmaceutical Factory". This is a pharmaceutical factory established earlier in my country, with a larger scale and producing Western patent medicines in batches.
The poster displayed by Sanshui folk collector Mai Guopei shows that Tang Shiyi Pharmaceutical Factory mainly produces a product called "Lengfure Pills", and also indicates its alias "Famous Malaria pill".
Mai Guopei said that corresponding to the content of the poster, the two most famous products produced by Tang Shiyi Pharmaceutical Factory are "Eryou Toothpaste" and "Tang Shiyi Fa Leng Fure Pills". Malaria was endemic along the southeastern coast of old China, with a large number of patients. "Tang Shiyi Fa Leng Fa Re Pills" was very effective in treating malaria, so it was sold well all over the country and Southeast Asia at that time. Later, Tang Shiyi cooperated with others to develop my country's first medicated toothpaste "Eryou Toothpaste".
In addition, Tang Shiyi Pharmaceutical Factory also produces a variety of new drugs, such as "Shiyi Yanji Powder", "Tang Shiyi Jiuke Pills" and "Tang Shiyi Analgesic Tablets", etc. Sold nationwide
Zhi Weisen, a local cultural scholar in Sanshui, said that after becoming rich by opening a pharmaceutical factory, Tang Shiyi never forgot his hometown and founded a Weide school in his hometown. The school is now located in Huangtang Village. "At that time, he was as famous as Feng Lingxing," Zhi Weisen said. Tang Shiyi could be said to be the business wizard of Sanshui.
According to the above information. In the late 1930s, Tang Shiyi had become a wealthy man. Not only was he committed to charity in his hometown, he also owned several properties in Shanghai and invested in the Guangzhou Dashanyuan Cantonese Restaurant. In addition to his excellent medical skills, his products "can cure diseases." "The smooth development of Tang Shiyi Pharmaceutical Factory is also related to his clever business methods.
"Sanshui County Chronicle" records that in the 13th year of the Republic of China (1924), Tang Shiyi opened a pharmaceutical factory in Shanghai. The factory was very profitable, and soon branch factories were opened in Tianjin, Hong Kong, Hankou and other places, and a "distribution office" was opened in Guangzhou. In the 20th year of the Republic of China (1931), it was the first to introduce new machines and build new factories in pharmaceutical factories. , the output surged.
Among them, the "Sanshui County Chronicle" also specifically recorded that "the medicine has good efficacy, and the publicity is good," Mai Guopei said, these vivid posters are the reason. Tang Shiyi is good at marketing and attaches great importance to the intuitive expression of publicity.
In addition to the large product name, the prominent "Tang Shiyi Trademark" LOGO is also printed on the poster, with the words "Tang Shiyi Trademark" written in red fonts. "Everyone wears long clothes to keep the whole family safe", above which is a portrait of Tang Shiyi in a suit and leather shoes. Among them, the poster also introduces the function, efficacy and method of taking the medicine in detail. Mai Guopei said that this is already very complete. medical advertisements, and also plays a role in public health promotion.