Trademarks and trade names are both identifying signs. They are both carriers of an enterprise’s business reputation. They can not only reflect the enterprise’s business credit, Management level and technical capabilities also represent product quality and service level, which can guide the public to make consumption choices and contain huge property interests. Because of this, in the fierce market economy environment of survival of the fittest, commercial entities are more aware of the important role these two signs play in occupying the market, expanding influence, and obtaining greater profits. Some companies always try their best to continuously improve the market visibility of their trademarks and trade names, and strive to provide high-quality goods and services to win the trust of consumers and the market. However, other operators are deeply attracted by such high business reputation and high market returns. They often use other people's trademarks or trade names to make their own trademarks or trade names in order to seize the huge business brought by famous trademarks and well-known trade names. Benefit. It can be seen that the reason for such a conflict of rights is driven by interests.