"Shit candy", also known as bean-flavored candy, is one of the local products in Sichuan, and is made of raw materials such as soybeans, peanuts and maltose. The color of sugar is similar to that of dog shit, so it is called dog shit sugar. This candy wrapper also comes with a particularly funny advertising word "Eat shit candy and get lucky".

another way of saying it is that in difficult times, peddlers go to the countryside to pick up goods for junk, and maltose is one of them. Poor people don't even have the junk to coax their children with maltose, so they coax them to say, "That's shit candy, you can't eat it." More people talk about it, and this kind of candy is really named "shit candy".

Extended information:

Speaking of the origin of "shit candy", I have to mention the memory of Ya 'an generation-Ya 'an Food Factory. At that time, the special cakes made by Ya 'an Food Factory used to be a happy and sweet taste in many people's minds. The candy bean-flavored candy made from bean flour in the factory is deeply loved by the general public. After the restructuring of Ya 'an Food Factory, an employee named Li Lan was forced to become a laid-off worker. After being laid off, she set up "Jinlanlan Bakery" and registered the trademark "Jinlanlan".

She made an innovation on the basis of traditional cake making. In the process of producing bean-flavored candy, Li Lan accidentally turned the syrup into deep yellow, like dog shit, so she named it "dog shit candy". After the introduction of Jinlanlan brand "dog shit candy", it became a local specialty of Ya 'an with its unique taste, and soon became a well-known brand after publicity and promotion.

However, Li Lan's trademark "Shit Sugar" has not been lucky. Her trademark application for "dog shit candy" was rejected. Li Lan refused to accept it and filed an application with the State Trademark Office to reject the review. The main reason for reexamination: the applicant's original trademark has strong distinctiveness. It has a high reputation after being used and promoted by the applicant, and has established a unique contact with the applicant. To sum up, we request permission to register. The trademark review of "Shit Sugar" was successful. However, during the three-month announcement period, an objection was raised.

Li Lan didn't give up. She filed a lawsuit and opened a court session in Beijing Intellectual Property Court in May 219. Up to now, one trademark about "shit candy" found through the trademark network is invalid, and the other is still in dispute.

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