Phoenix, also known as "Phoenix Emperor", is the king of birds in ancient legends. The male is called "Phoenix" and the female is called "Phoenix". It has always been called Phoenix, and it is also called Dan bird, firebird, stork, hawksbill and so on. It is usually used to symbolize auspiciousness, phoenix and Qi Fei, and it is a symbol of auspiciousness and harmony. It has been an important part of China culture since ancient times.
In addition to Phoenix, Huawei also applied for trademarks such as "Honghu" and "Hongyan". The former is labeled as integrated circuits and electronic chips, while the latter is related to communication computers and notebook computers.
In addition, Huawei also applied for Kunlun, King Kong, Xuanwu, Gankun, Zi Long, Haotian, Jade Bird, Suzaku, Tengshe, Qingniu, Qingxuan, Dang Kang, Xuan Ji, White Tiger, Ganoderma lucidum, and Gluttony ... It can be said that it has applied for the records of beasts or strange stories from a strange place in Shan Hai Jing.
Huawei Group has taken great pains in trademark layout, which fully reflects Huawei's emphasis on trademarks. The growing strength of Huawei Group also fully reflects the important role of trademarks for enterprises!
Trademark is an information resource with the function of transmitting information.
Huawei's mobile phone trademark is an effective information that can be quickly transmitted to consumers. The application of "Huawei Phoenix" trademark is also a message to consumers in advance.
Trademark is the concentrated expression of corporate image and reputation.
Many trademarks of Huawei have become extremely prominent trademarks in consumers' minds, thus enhancing the corporate image and reputation of Huawei Group.
Trademarks are intangible assets of enterprises and important intellectual property rights.
Trademark embodies the wisdom and labor of production enterprises and is an important intellectual property right; It is an intangible property and always generates profits. Applying for the "Huawei Phoenix" trademark in advance will help to obtain the corresponding intellectual property rights in advance.
Trademark is a sharp weapon for enterprises to participate in market competition.
The reason why Huawei applied for a variety of trademarks is also to obtain corresponding market competition weapons. Trademark is a stepping stone for enterprise products to enter the market. Relying on the popularity of trademarks, enterprises will keep forging ahead, constantly improve product quality, increase added value of products, consolidate existing market share, continuously expand market share and occupy a favorable position in the competition.
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