1. Only enterprises established in China are accepted, and self-employed and non-China enterprises are not accepted;

2. It is necessary to obtain a trademark acceptance notice (TM) or a trademark registration certificate (R);

3. Do not accept pure graphic trademarks;

4. If it is a store flagship store, it is necessary to provide a service trademark registration certificate (category 35) or a notice of acceptance of trademark registration application.

In addition, there are differences in deposit payment between TM and R-bid shops:

1. Flagship stores and specialty stores: store deposit of 654,380,000 yuan for trademark registration acceptance notice (TM) and 50,000 yuan for registered trademark (R);

2. Franchised stores: the deposit (TM) of the store holding the Notice of Acceptance of Trademark Registration is 6.5438 yuan +0.5 million yuan, and the deposit (R) of the store holding the registered trademark is 6.5438 yuan +0.5 million yuan.

Second, Tmall International Platform

1. An entity company registered overseas or in Hong Kong, Macao and Taiwan cannot be a domestic company;

2, overseas or Hong Kong, Macao and Taiwan trademark registration certificate (not accepting the trademark)

3.35 The original certificate (R) that the overseas trademark has been registered for more than one year (the overseas trademark must be Hong Kong, Macao and Taiwan), that is to say, 35 categories must be registered;

4. Do not accept pure graphic trademarks;

5.FTZ cannot enter Tmall International.

6. If it is a store flagship store, it is necessary to provide a service-oriented trademark registration certificate (category 35).