The whole process of the development of the Nike logo. Edit this paragraph. In the eyes of Westerners, the name NIKE is very auspicious, easy to read and remember, and very loud. The Nike logo symbolizes the wings of the Greek goddess of victory. Feathers represent speed, but also movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Nike is the world leader in sports and health products. It was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight. It was formerly the Blue Ribbon Sporting Goods Company. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States. Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic trials. Later, a student named Carolyn Davidson designed a Swoosl1 logo that resembled flying wings, and thus won the Received a reward of $35. The outline of the logo serves as the background, while Nike is represented in lowercase italics.

The company's goal is to become the leader in sports shoes and pioneer technological innovations in lightweight design. Former NASA engineer Frank Rudy researched and designed air-cushioned shoes called Nike Air. This technological innovation brought Nike worldwide success.

The communication campaign established Nike's new sports fashion image, using sports stars such as Andre Agassi, Bo Jackson and Michael Jordan in advertisements. In 1988, in response to the huge consumer base, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan-just do it. It also successfully occupied the market by expressing the lifestyle advocated by the new generation, and its sales soared. . This logo became a fashionable symbol and became popular all over the world. 1. Introduction to the development of the Nike logo Edit this paragraph While watching a football game in Dallas, Texas, Nike's vice president Gordon Thompson noticed that Nike logos of various sizes appeared countless times on the jerseys and flags of the Dallas team players. , vending machines and many other places. Therefore, Gordon Thompson believes that signs have reached the point of proliferation and should be regulated to a certain extent.

Nike has assigned the company's design department to formulate a complete and systematic logo application specification. Every year, the logo is used on websites, stores, within the company, and on more than 20,000 products. Therefore, special emphasis must be placed on the flexibility of logo application. 2. Program Editing This Paragraph The CI system stipulates the different application specifications and differences between the standard words of Nike’s name and the Swoosh logo.

The Swoosh logo is the logo of the product and appears on all products and advertisements. However, Nike’s name and trademark have undergone a major adjustment. The contrast between the original italic capital standard words and the SwooSh logo is too great. It was too intense, so in order to achieve a sense of balance, the company reused the lowercase font of the 1970s to reflect traditional history. Its power lies in its historical origins, which are not nostalgia but passion, our signature and our voice. The standard characters of Nike's name serve as the brand's logo and appear in companies, public services, shopping malls and image promotion activities.

The new strategy makes the SW and oosh signs play a more appropriate and effective identification role in the CI system. 3. The development process of the logo Edit this paragraph 1. In 1971, because the goddess of victory named Nike has a pair of dancing wings, the student Carolyn. Davidson designed the first Swoosh logo, which also served as an abstract representation of the sneaker.

2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.

3. In 1985, the logo was combined in a square, creating positive and negative effects.

4. Nowadays, the Swoosh logo is used alone according to needs.

Nike’s explanation of this.

Edit this paragraph on the development history of Nike ● In 1972, NIKE was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.

●In 1973, Perry Fountain, the American record breaker from 2,000 to 10,000 meters, became the first track and field athlete to wear NIKE sneakers.

●In 1978, NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

●1979. The first Thaiwind running shoe using NIKE's patented air cushion technology was born. The first NIKE clothing production line was launched.

●In 1980, NIKE entered China and established the first NIKE production liaison office in Beijing. After that, NIKE adhered to the concept of "Local for Local" (where it is, where it is for), not only introduced advanced technology into China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, taking what is local and using it locally, Rapid progress has been made in China.

●In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China. It is headquartered in Shanghai and has branches in Beijing and Guangzhou (Hong Kong also established a subsidiary in January 2002). In March, it was merged into China as a branch).

●In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for the 14th, 16th, and 18th level respectively. Medals at three levels. This is another great move made by NIKE for the development of youth sports in China.

●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funk", to come to Beijing. The purpose of Carter's trip was to support China's youth basketball career. Play guest culture.

●In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.

●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funker", to come to Beijing. The purpose of Carter's trip was to support the development of China's youth basketball career and Donated backboards to the Chinese Basketball Association on behalf of Nike. In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.

In China, NIKE not only supports the development of Chinese football, but also pays attention to the development of young people. It has launched the "My Dream" large-scale youth sports series, the first Chinese 3-on-3 basketball game, and NIKE high school men's basketball. League, NIKE Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.