Xtep.

Xtep (China) Co., Ltd., founded in 1987, is a sports brand uniquely positioned in sports fashion and provides fashionable professional equipment and value-added services to sports people. Xtep (China) Co., Ltd. is a leading sporting goods company , officially listed on the Hong Kong Stock Exchange on June 3, 2008.

Xtep (China) Co., Ltd. is a comprehensive sporting goods company under Sanxing Group that integrates marketing, R&D and production, with shoes and clothing as its leading products. Xtep Company is located in Quanzhou Economic and Technological Development Zone. Xtep covers an area of ??nearly 150 acres and has more than 4,000 employees. Xtep has a star-rated hotel office building, spacious and bright standard factories and garden-style dormitory living areas. The company's production equipment is advanced and complete. Among them, there are 8 automated molding production lines and 41 sewing lines, with an annual production capacity of 8 million pairs. The company has always adhered to the business philosophy of challenging ourselves, unremitting pursuit, interactive win-win, and comprehensive satisfaction. So far, it has won the three top national honors of Chinese famous brand, national inspection-free product, and Chinese well-known trademark. Brand strategy is the top priority of corporate operation and management. The company has invested heavily in hiring Hong Kong superstar Nicholas Tse and Asia's super popular groups Twins and Boys as brand image spokespersons to promote brand development with star effect. Xtep's fashionable and avant-garde products are deeply favored by young fashionistas. In 2005, Xtep brand ranked 310th among China's 500 most valuable brands, which further reflects the strong market appeal of Xtep brand. While the company is committed to brand building, it continues to improve its internal management machinery.