"Roewe" is the logo of Roewe Motors, and the English name of Roewe is "Roewe".

It is derived from the German root Loewe (lion) and is a combination of various meanings. The "R" as the first one is intended to convey the meaning of innovation and nobility. Roewe's trademark is composed of three main colors: red, black and gold, which are also the three most classic and connotative colors in China. Red represents the traditional Chinese warmth and joy, gold represents China's wealth, and black symbolizes dignity. and solemnity.

In 2019, the sales of the Roewe brand were 420,000 units, an increase of 4% compared to the previous year, and the market share was 2.1%, an increase of 11.5%.

Brand Development

Roewe has made progress in 2019, and Roewe’s sales are actually not bad among all independent brands, ranking sixth after BYD . The top five are Geely, Great Wall, Changan, Chery, and BYD. Among Roewe's many models, the Roewe RX5 is undoubtedly its signature. The design of this car is in line with the public's aesthetics and is equipped with rich Internet functions. Compared with its joint venture rivals, it has great advantages in terms of configuration and cost performance.

From a product perspective alone, the style of Roewe's models is similar to that of Volkswagen, which may be considered too mature by some young consumers. The interior materials of the vehicle are relatively average. After all, the price is generally not high, but it does not appear to be inferior. In addition, the sound insulation of the vehicle is not satisfactory, but this is the case even for joint venture cars at this price.