first-line brands. Disante DESCENTE, a Japanese brand, was founded in 1935, entered the domestic market in 216, positioned itself as a high-end brand in first-and second-tier cities, and established a joint venture company DCH with Anta. Disante is mainly famous for its ski clothes and is full of aristocratic atmosphere. Disante DESCENTE brand, formerly known as Ishimoto Men's Retail Store, was founded in Osaka, Japan by TAKEOISHIMOTO, a famous Japanese entrepreneur. In order to promote the brand spirit of Disante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski clothes. In 1961, the trademark DESCENTE of Disante was successfully registered, and at the same time, the brand was officially launched.