Yuzhao Trademark has taken stock of some internationally renowned trademarks and found that they all have the following similarities. We can summarize their characteristics from the following brands.

There is a famous saying in Taoist thought: "The road is simple, easy to know but difficult to do. If knowledge and action are united, success will be achieved." The most valuable truth is actually the simplest truth. It is easier to understand the truth of something, but more difficult to do or implement it. In fact, this sentence is very consistent with my understanding of trademarks. The uniqueness of the trademarks in the picture above is that they are all "less is more" and "complexity is simplified". With the simplest icon, you can convey the cultural concept of a company, the positioning of a product, and even the thoughts of a founder.

Just a few words or pictures cannot make people remember, the key is to have "meaning". Trademarks can stimulate consumers' imagination and creativity and remember the characteristics of the product.

Our favorite Starbucks coffee, the brand name means Siren - bewitch you to death. The woman with perky breasts and two fish tails on the Starbucks green logo design is the half-animal, half-human siren in Greek mythology. The reason for choosing this pattern as the logo design is that when the Starbucks founders opened the store, they always wanted to have a nautical theme so that they could vividly reflect the soul of Seattle (the location of the first Starbucks).

Why do people remember that Apple’s graphic trademark is a “bitten apple”? Because people have fully thought and imagined the meaning of this trademark. Some people think it is related to Newton who discovered gravity, some people think it is related to Turing, the father of computer science who ate half an apple before committing suicide, and some people think it is related to Adam and Eve... In short, if the iPhone logo is a intact apple, and If it were not a "bitten apple", it would not trigger so many reveries, and it would not be firmly remembered. This is the power of symbolism!