What should individuals pay attention to when applying for trademark registration? 1. Ask about the trademark first. If there is no identical or similar trademark in advance, you can make application documents and submit the application;
2. About 1 month after the application is submitted, the Trademark Office will send you an application acceptance notice within ten working days (this period is called the formal examination stage).
3. After the formal review is completed, it will take about 1 year to enter the substantive review stage.
4. Those who pass the substantive examination shall enter the announcement procedure (this period is 3 months, also called the objection period);
5. When the announcement expires, no one raises any objection. You can get the registration certificate.
How do individuals apply for trademark registration? Application route:
1. You can go to the registration hall of the Trademark Office (Beijing) in person.
2. You can entrust a trademark agency to handle it.
Application fee:
Need to pay an official fee of 1000 yuan to the Trademark Office; If you entrust an agent, you need to pay an agency fee of about 600-800 yuan to the agency.
Information required for application:
1, trademark pattern is required;
2, the scope of goods or services used by the registered trademark;
3. Identification documents: A. If the company applies, a copy of the company's business license is required; B. Personal application: A copy of the business license and personal ID card of individual industrial and commercial households is required.
What are the advantages of word mark? General trademarks can contain words and patterns. But we suggest that when you apply for a registered trademark, you'd better focus on words. This is because:
When applying for a registered trademark, it is mainly to inquire about existing trademarks (registered and unregistered). It is difficult to judge whether your trademark pattern is the same or similar to the existing trademark pattern. There is no doubt that adding trademark patterns to trademark registration greatly improves the probability of rejection of registered trademark applications. At the same time, even if your application is approved, the possibility of others suing you for trademark infringement will greatly increase in the future. For example, McDonald's has successfully prevented other trademarks from using gold bow patterns similar to its trademarks in court several times. This means that the owners of these trademarks must give up their current registered trademarks, redesign and apply for new registered trademarks;
One of the most important criteria to judge whether a trademark is similar is to see whether its words are similar to those in other trademarks. If you successfully register a word mark, you have actually deprived others of the right to use the same name to promote their products or services, no matter how different their trademarks are from yours. This has actually achieved the purpose of your trademark registration;
Except for a few trademarks with huge investment and special design, it is generally difficult for people to remember the pattern of a trademark and establish the connection between the trademark pattern and the product or service on this basis. What your customers can remember is the literal content of your trademark. Registering in word mark can get twice the result with half the effort;
When using a registered trademark in the future, you can use the registered trademark (with logo) together with the unregistered trademark. Intuitively, this is not much different from registering a trademark pattern with words.
And another advantage of this is that if you need to modify the trademark pattern in the future, you don't need to apply for a new trademark. History has proved that the frequency of trademark pattern modification is much greater than that of trademark text modification.
Of course, if the logo you designed is really different and has great market value, you should include it when you apply for trademark registration. Another feasible method is to register the design trademark separately from word mark. In this way, even if the registration of the design trademark is rejected, or the design trademark is challenged by others' trademark infringement in the future, it will not affect your registered word mark.
What suggestions do you have for trademark design? 1, take a nice English name.
In fact, it is necessary for an enterprise to take a name composed of English letters in order to go international and operate internationally. This is because of the internationalization of the enterprise, and the logos and standard language of the enterprise are easily recognized, accepted and pronounced by as many people as possible around the world. That is, people from any region, color, race and culture can recognize it.
Because English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures and skin colors all over the world, corporate logos and standard characters with English letters as elements must be universally applicable and universal. With the exception of English letters, the logo composed of any other elements has strong regional and national characteristics, which increases the difficulty of communication and makes it difficult to be famous all over the world.
Japan's Sony, Panasonic, Honda, Toyota, Germany's Siemens and Sweden's Ericsson all use non-native English letters as company names and brand names.
2. Local languages (cultural languages) and English are registered separately.
One registration is economical, but separate registration will bring great flexibility. Among the well-known brands in various countries, it is very rare to register one.
3. The uniqueness of trademark is very important.
The logo composed of trademark elements is generally a word, which does not exist before you use it.
In trademark examination, this question is called? Meaning? That is uniqueness. This is a problem that puzzles many people in China. Everyone likes to choose familiar words, such as? Lenovo? 、? China? 、? The Great Wall? Wait, actually these are all bad trademark ideas.
The connotation and information contained in the word enterprise trademark should all be about this enterprise. When the public's audio-visual perception comes into contact with this sign, the information reflected in their minds is all about this enterprise, and there will never be other miscellaneous information that interferes with the information dissemination of the enterprise. On the contrary, if the word exists and is meaningful, then when the public comes into contact with the word, the information reflected by the word in their minds will be difficult to understand, thus affecting the accurate and clear external communication of enterprise information.
This brand name difference is not easy to protect, and it will also lead to ambiguity. Sometimes a word is positive in the United States, but it may be derogatory in Islamic countries, which does not conform to the principle of the world. Like at home? Sailing carpet encountered great obstacles in the process of going out because of sailing. Garbage? Besides sailing, it also refers to garbage and rags. The white elephant battery in Shanghai has the same experience, because? awhiteelephant？ what's up Useless stuff? . It can be seen that a universally applicable international brand name is best an English word that has no meaning in itself. Examples are IBM and Rejoice.
Matters needing attention in personal application for trademark registration
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