Current location - Trademark Inquiry Complete Network - Trademark registration - What does the modern logo mean?
What does the modern logo mean?

Hyundai Motor Company's logo is an oval with an oblique letter H. The oval represents the earth, which means that Hyundai Motor uses the whole world as its stage to conduct global business management. The oblique letter H is the first letter of Hyundai Motor Company's English name HYUNDAI. It is also a visual artistic expression of two people shaking hands, representing the mutual trust and support between Hyundai Motor Company and its customers! "Drive your way" in Chinese means: drive your way. This slogan embodies Hyundai Motor's will to meet customer needs through continuous innovation, and its will to go all out so that customers and Hyundai Motor can pursue a confident and beautiful future together. From a customer perspective, this slogan reflects that Hyundai Motor respects each customer's own lifestyle and allows customers to choose their own life. From the company employee level, this slogan reflects that as an employee of Hyundai Motor Company, you must have self-confidence and pride, and go all out in your position to achieve the goal in order to promote the company to become a leading global brand. From a corporate level, this slogan reflects Hyundai Motor's will to become a company that gives customers confidence and satisfaction based on self-confidence as a new force in the global market. From a dealer level, this slogan reflects that every dealer must have confidence in the Hyundai brand, always remember that they are representatives of Hyundai Motors, and go all out to provide satisfactory services to every customer. From the perspective of the automobile industry, this slogan reflects Hyundai Motor's desire to transcend its previous image of economical cars and ensure that it establishes a differentiated image in the automobile market with an elegant and confident brand. In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of world-famous automobile companies. Its trademark uses the italic "H" in an oval. "H" is the first capital letter of Hyundai Motor Company's English name "HYUNDAI". "Hyundai" first embodies the concept of "Hyundai Motor Company that took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability. The oval in the trademark represents the steering wheel of the car and can also be seen as the earth. Combined with the H in the middle, it represents the meaning of modern cars all over the world.