Well-known trademarks are recognized by the Trademark Office of the State Administration for Industry and Commerce according to the application of enterprises, which are widely known to the public and enjoy a high reputation in China. The protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or using different or similar goods, registration shall not be granted and use shall be prohibited. Therefore, well-known trademarks are endowed with extensive exclusive rights.

Well-known trademarks generally refer to well-known trademarks recognized by provincial administrative departments for industry and commerce. Since the date when a famous trademark is recognized, if others regard the same or similar words as part of the enterprise name, which may cause public misunderstanding, the administrative department for industry and commerce shall not approve the registration of the enterprise name; Where a registered trademark has been registered, the registrant of a famous trademark may, within two years from the date when he knows or should know it, request the industrial and commercial authorities to cancel the name of the enterprise.

China Famous Brand is an award awarded by the General Administration of Quality Supervision, Inspection and Quarantine to outstanding enterprises in the Mainland. It is a word of mouth that can attract more consumers.

China famous brand refers to a well-known product brand within a certain geographical scope. Widely used in well-known products in China, recognized by authoritative organizations and issued certification, the validity period is generally two years.

The difference between well-known trademarks, famous trademarks and famous brands;

First, the accreditation bodies are different: well-known trademarks are recognized by the Trademark Office of the State Administration for Industry and Commerce or the people's courts according to judicial procedures, famous trademarks are recognized by provincial industrial and commercial departments, and famous brands are generally recognized by local (city) industrial and commercial departments.

Second, the recognition criteria are different: well-known trademarks must be known to the relevant public in the country, while well-known trademarks and brands must at least be known to the relevant public in this province or local (city).

Third, the requirements for trademark registration are different: well-known trademarks can be registered or unregistered, while famous trademarks and famous brands must be registered trademarks.

Suggestion: These trademarks are all certified. It is suggested not to use it on the product casually, otherwise it may constitute consumer fraud and take legal action. Serious cases may disrupt the market and be severely punished by the state.