Founder Armani

Giorgio Armani Armani

He is the most elegant designer in the world, he is the favorite of Hollywood movie stars, he is the talk of the world Cloud-like objects. Giorgio Armani is a fashion design master who is regarded as an idol by everyone; a gentleman who has created a legend in the fashion industry; and a compassionate person full of love.

On July 11, 1934, Giorgio Armani (Giorgio Armani) was born in Piacenza, northern Italy. Like the birthplace of Latin, Armani’s life was also given a magical color . In 1957, after being discharged from the army, he worked as a window designer at the department store "La Rinascente". In 1961, he joined the famous fashion design company Nino Cerruti and became the assistant of Nino Cerruti, the father of Italian fashion, and began to make a name for himself in the fashion industry. However, the romantic and casual Italian people resolutely gave up the generous treatment of large companies and began to plan their own careers.

In 1975, with the encouragement of his friend Sergio Galeotti, he founded his own men's clothing brand under the name Giorgio Armani. Since then, he has created a period that has amazed the fashion industry. myth.

"Casual elegance" is the style that Armani has been pursuing since its creation. The delicate texture and simple lines all highlight the characteristics of comfort, freedom, unrestrainedness and freedom. The seemingly inadvertent tailoring vaguely reveals the beauty and strength of the human body, which not only abandons the boringness of the corset suit but also subverts the hippie style. Cynical. Giorgio Armani believes that design is a way to express one's own feelings and emotions; it is the best interpretation of the pursuit of perfection; it is an eternal challenge to comfort and luxury, reality and ideals. Today, Armani is no longer just a fashion with white letters on a black background. It represents a lifestyle, a symbol of unrestrained and vitality, which interprets the magnificence, sexiness, comfort and creativity of men and women to the extreme.

Today, Armani has its footprints in more than 100 countries around the world, and owns multiple series such as Giorgio Armani Le Collezioni, Emporio Armani, and Armani Junior. Products have gradually become more diversified, expanding from clothing to perfumes, leather bags, jewelry, glasses and other fields, and even entering the mainstream bar and hotel industries.

His great success in the fashion industry has won him countless honors, but his unhesitating devotion to charity has made him even more respected by the world.

His early military experience had a great impact on Armani’s life. His extraordinary achievements in fashion design are not the ultimate criterion for his success. His unremitting pursuit of charity is his most powerful personal charm. of manifestation. This design master whose personal wealth has reached 5 billion US dollars has always been frugal in life, but he is extremely generous to others. For many years, he has been traveling around the world on behalf of the poor.

In 2002, in recognition of Armani's outstanding performance in rescuing refugees, the United Nations High Commissioner for Refugees invited Armani to serve as the organization's goodwill ambassador. “I am proud to welcome Armani as UNHCR’s Goodwill Ambassador and very grateful to him for accepting this position.” said UNHCR official Luther Lubes.

During his tenure as ambassador, Armani personally raised funds for the organization and expanded the organization's public influence through various means to call the international community's attention to the refugee community. In the face of the crisis in Afghanistan, Giorgio Armani specially organized a Christmas charity event, not only donating a large amount of charity and placing fundraising advertisements, but also donating funds from the sale of products to Afghan refugees. To support the work of the United Nations Refugee Agency, Armani also specially designed a mug inspired by his trip to Shanghai.

Part of the proceeds from the sale of the mugs will go towards relief efforts for more than 200,000 refugees around the world. "I greatly admire the tireless work of UNHCR. I will do my best in my duties as ambassador. Although the work of helping the world's refugees is extremely difficult, I always believe that everyone has the opportunity to make a difference. I hope I can do the same "We have a responsibility to make this world a better place, especially to help young refugees rebuild their lives," said Giorgio Armani. When he embarks on a new charity, he is as excited as designing a new piece of work. In 2004, Armani extended his philanthropic love to the sports field and published a book called "Faces of Sport" with Special Olympics athletes as the protagonists. All proceeds from the sale of the book were used to improve the daily training quality of Special Olympics athletes. Improve the living standards of people with intellectual disabilities.

On the long journey of charity, Giorgio Armani has always been a pioneer, extending a helping hand to every corner of the world. On September 21, 2006, Armani held a grand fashion conference for its latest masterpiece - "Product Red (red product)" series at the Earlscott Exhibition Center in London. The bright and passionate red exudes human mutual help and care, and the simple and elegant style reflects a sincere and frank personality. At the press conference, Giorgio Armani said affectionately that charity will be his lifelong career. He will donate the profits from this latest product to support the work of the Global Fund for AIDS in Africa, especially to help African women and children fight AIDS. His initiative moved everyone present.

Regarding charity, Giorgio Armani compared it to a paintbrush that decorates beautiful dreams. Just like design, it should be integrated with one's own emotions and fill the soul. He will use his sincerity and sincerity to create a new world without sorrow and pain, only comfortable and comfortable like Armani.

[Edit this paragraph] Family Archives

Year of creation: 1975 in Milan

Founders: Giorgio Armani and Sergio Galeotti

[Edit this paragraph] Clothing brand lines (product positioning arranged from high to low):

1 Armani Prive - haute couture clothing

2 Giorgio Armani - haute couture clothing

3 Armani Collezioni – ready-to-wear

4 Mani – women’s ready-to-wear

5 Emporio Armani – ready-to-wear

6 AJ Armani Jeans – casual Clothing and jeans

7 A/X Armani Exchange——Casual wear

8 Armani Junior——Children's wear

[Edit this paragraph] Designer

Giorgio Armani

[Edit this paragraph] Brand products

Categories: men's clothing, women's clothing, sportswear, sporting goods, jeans, leather jewelry, accessories, perfume, Home accessories.

[Edit this paragraph] Design style

In 1970, Giorgio Armani and architect Sergio Galeotti co-founded the company, and then in 1975 Created the company "Giorgio Armani" and registered his own trademark.

In 1974, when Giorgio Armani’s first men’s fashion show was completed, people called him the “King of Jackets.”

In 1984, the low-price brand Ampolo Armani was founded.

Today, Armani's business has spread to more than 100 countries. Armani is Europe's top and one of the most fashionable men's clothing brands in the world.

In addition to high-end fashion Giorgio Armani, it also has multiple sub-brands, such as ready-to-wear brand Emporio, women's clothing brand Mani, casual wear and denim brand Armani Jeans, etc. In addition to clothing, the product categories also include ties, glasses, silk, etc. towels, leather goods, perfume, etc. Emporio Armani is a very successful brand. "Emporio" in Italian means department store, that is, "Armani Department Store", which is the brand of Armani's young series.

[Edit this paragraph] Brand Introduction

In an era where gender is becoming more and more confusing, clothing is no longer absolutely differentiated between men and women. GIORGIO ARMANI breaks the boundaries between masculinity and femininity. , one of the designers leading women’s clothing towards a neutral style. ARMANI majored in science courses at school, studied medicine at university, and served as an assistant medical officer during his military service. The analytical training of rational attitude and the concept of world balance are the criteria for his clothing design.

ARMANI creates clothing not out of fantasy, but from observation. When he sees the elegant way others dress on the street, he reorganizes it in his own way to create his own elegant form that belongs to ARMANI style. Many of the world's top executives and Hollywood movie stars have become followers of ARMANI because of their own creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, just wear ARMANI!". Judy Foster is a loyal supporter of ARMANI.

In men's and women's clothing, simple suits paired with perfect unisex tailoring are not inappropriate or out of fashion at any time or occasion. Fans from all over the world are even more diverse across professions and industries. age. ARMANI's accessories include leather goods, shoes, glasses, ties, scarves, etc., which pay attention to exquisite texture and simple lines like clothing, clearly setting off the simple Italian style clothing. Even swimwear omits complicated decorative lines and focuses on sculpting sexy curves, giving it an indescribable elegance. GIORGIO ARMANI has many sub-brands, such as ARMANI JEANS men's and women's denim series, GIORGIO ARMANI JUNIOR men's and women's children's clothing series, as well as snowwear, golf clothing series, etc. Among them, the most mature one should be EMPORIO ARMANI men's and women's with the eagle as its symbol. Pack. Various brands have attracted loyal supporters, and an ARMANI trend is blowing in the fashion circle.

Armani Prive Haute Couture: Red Carpet Actress Uniform

Soft and docile body lines and femininity display, this is a new definition given to haute couture by Giorgio Armani. The focus is on the natural beauty of the human body, with precise shoulder line processing and slender waist tailoring, making the flower bud and lantern-shaped skirts more fluffy and sexy, while the geometric thin-line patterns create a visually confusing three-dimensional aesthetic.

Armani is eager to get rid of the stereotypes that the brand has always had. For example, everyone always believes that Armani is synonymous with high-end suits. Delicate pleating and a large number of hand-made details have become the main focus. The transformation of the entire show is like a prediction experiment for the designer's personal career growth. The stage uses the three-dimensional texture of seersucker to construct his latest favorite feminine temperament. , and long dresses in moderate colors are the first choice for Hollywood actresses on the red carpet.

Giorgio Armani Haute Couture: Financial Street Power Suit Giorgio Armani is the favorite of Wall Street. Men spend a lot of money to own one, while women are obsessed with the elegance and nobility revealed in his refined style. The letters Giorgio Armani have always been associated with the image of elegance and moderation. His clothes are neither rude or illegal, nor too gorgeous and vulgar, wandering between classic elegance and casual romance.

Giorgio Armani's clothes have a sense of class and taste - not only expensive, but also sophisticated. In most cases, "wearing Armani" is a status symbol, even though this is a new economic era that values ??personal freedom. No matter at any time or occasion, Giorgio Armani's clothing is not inappropriate or unpopular. Many of the world's top executives have taken a fancy to Giorgio Armani's creative style and become his followers. Giorgio Armani's accessories include leather goods, shoes, glasses, ties, silk scarves, etc., which pay attention to exquisite texture and simple lines just like clothing.

Compared with Lagerfeld, who wears sunglasses and shakes a paper fan all day long, and Versace, who is gorgeous, indulgent and has an alternative style, Armani is more like an ascetic - his style is neither trendy nor traditional. He is able to create an almost perfect and stunning balance between market demand and elegant fashion: neutral colors, elegant tailoring that eliminates the need to show off, and at the same time deleting irrelevant details in the design, which is also a key to clothing tailoring. a major contribution. His simplicity always wanders between tradition and modernity, blurring the indelible boundary between tradition and modernity. Armani displays the unique luxury temperament of traditional European clothing in simplicity, while skillfully interweaving modernity into the traditional artistic conception, giving the clothing an "inexhaustible" style. At first glance, you may think it is very mediocre, but at second glance, you will feel that it has washed away the complicated nobility and bold modern passion. Perhaps it is this unique charm hidden under the ordinary appearance that enables him to control a large number of loyal consumers like a magician.

Giorgio Armani has made an unprecedented and bold subversion of women's clothing styles, making Armani suits the favorite of high-end professional women. The most representative one is the advent of Armani's "power suit" for men and women in 1980. The "power suit" has become a symbol of the era of international economic prosperity. Inspired by golden era Hollywood, this design features wide shoulder lapels and wide-legged trousers. Richard Gere appeared in a full Armani "power suit" in "American Gigolo", and the brand began to leave a deep impression on the audience.

[Edit this paragraph] Emporio Armani ready-to-wear: for ambitious young people

How to get in touch with Giorgio Armani in the most economical way? Go to Emporio Armani. The price range of 3,000 to 5,000 yuan is a great temptation for ambitious young people. As the founder of the "secondary brand" concept in the fashion industry, Giorgio Armani experimentally launched Emporio Armani with the eagle as its logo in 1981, pioneering the trend of brand extension. "Emporio" means "department store" in Italian. As the name suggests, Emporio Armani is an Armani department store with a wide range of products: men's and women's clothing, shoes, perfumes, eyewear and accessories, etc. The style takes a youthful route, providing a good choice for young people who love Armani but don't like to play the main line of mature, a favorite department store.

Emporio Armani inherits the design charm of Giorgio Armani, but it is more casual than the main line. The materials for making shirts are varied, sometimes adding fur, sometimes using velvet. In this way, it becomes less serious and more relaxed and elegant, making it suitable for the new generation. The 2008 spring and summer Beyond series demonstrates a unique style, bringing fresh curves and tailoring, and interpreting distinctive lines without betraying Armani's consistent temperament. The coat of soft material has sharp lines, straight shoulders and hip length, and is paired with trousers made of stiff material.

Similarly, the color tone also plays a softening role, making the overall tailoring curves of the series more elegant. Giorgio Armani's favorite minimalism is reappeared in front of us. Dresses, shoes and accessories are all in natural colors, creating artistically beautiful curves and highlighting Beautiful posture. The spring and summer series are simple and exquisite. The tops and bottoms are transformed into simple jumpsuits. The styles are soft and a little sexy, without the tough feeling of sportswear, or they can be nailed with sequins to show their charm. In addition, there are also tight-fitting mini shorts. Jumpsuit. The image of this season's suit is still chic and confident, but the piping embellishments add a touch of charm, showing off the charm of summer.

[Edit this paragraph] A/X Armani Exchange casual wear: denim is also elegant

The consumer group A/X Armani Exchange targets is the young and fashionable trend group, and the design is also more Avant-garde and bold. As the youngest brand under the Giorgio Armani Group, it has inherited the aristocratic blood of Giorgio Armani since its establishment in 1991. It is increasingly favored by young people for its unique style of affordable prices and straightforwardness. It started with high-quality casual wear. Its design style not only implements Giorgio Armani's simple concept, but also strives to seek self- and individual independence in the complicated urban life.

The denim series of A/X Armani Exchange are different from traditional denim brands. They do not focus on casualness at all, but use overt elegance and hidden sexy expressions to show the uniqueness of the wearer. This season brings tropical journeys into exotic dreams. Cultural contrasts and new aesthetic rules are new themes in clothing design. The pattern and style information conveys elegance through comfortable and simple patterns, technical fabrics and washed colors, and combines the spirit of sportswear and uniforms, full of sexy charm. The retro style, coloring, dark dyeing and distressing of clothes all create an aesthetic style.

[Edit this paragraph] Armani Chronicle

Born in Italy in 1934

In 1960, he worked as a salesman and window designer at La Rinascente department store in Milan

Served as Nino Crutti’s assistant from 1964 to 1970

In 1975, he founded the brand Giorgio Armani with Sergio Galeotto

Launched successively from 1975 to 1981 Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani, Armani Jeans series

In 1982, it became Dior and then ranked second in the times. gt; The fashion designer on the cover launched the perfume Armani in the same year

From 1987 to 1997, he launched a series of accessories such as glasses, socks, water skiing suits, golf accessories, and watches

In 1984 Launched the fragrance Armani men's cologne

Received an honorary doctorate from the Royal Academy of Arts in 1991

Launched the fragrance Gio in 1992

Launched the fragrance Aqua di Gio in 1995

1998 Launched the perfume Emporio Armani

[Edit this paragraph] Brand identification method

Giorgio Armani Bornnvo

For Armani’s most expensive line, clothing Formal, mostly evening wear, and the logo is "white text on a black background" on the clothing strip.

Giorgio Armani Collezioni

Cheaper than the previous group, the cloth label is "white on black background", focusing on formal wear in the workplace.

Emporio Armani

An earlier developed sub-brand. The logo has an eagle pattern in the middle. To prevent counterfeiting, the tag has been replaced with a laser anti-counterfeiting one. There are letters in the center of the eagle pattern

For other sub-brands, the color of the cloth label is mostly "white on black background".

In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket, which used leather as an ordinary fabric, to great acclaim at the Italian Fashion Show held in the White Hall of the Beati Palace in Florence.

In 1975, Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women.

In 1980, the exquisitely tailored Armani "power suit" for men and women came out. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels. In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a deep impression on many viewers.

Since then, Armani began long-term cooperation with film and television stars, and even designed a large number of theater and dance costumes. In 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often invites Hollywood stars to wear his own brand clothes to attend the Oscars. A large number of celebrities such as Michelle Pfeiffer and Jodie Foster are his loyal customers.

In the 1980s, Armani began to expand his sub-line brands. In addition to "Giorgio Armani", which represented high fashion, he also successively launched "Love", a ready-to-wear brand for young people. Emporio Armani", women's clothing brand "Mani", casual wear "Armani Jeans" and lively children's clothing, etc. In addition, there are ski clothing, golf clothing series and so on. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol.

The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in slightly cheaper sub-brand clothing are mostly the latest technology synthetic fibers, which are difficult for outsiders to imitate.

Armani has always been a master at combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price.

Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance".

[Edit this paragraph] Armani mobile phone

Mobile phone manufacturer Samsung announced a strategic alliance with the famous Italian fashion brand Armani (Armani). Both parties will launch the Giorgio Armani-Samsung mobile phone together.

Judging from the information currently available, there seems to be no evidence that this Samsung Armani mobile phone is designed by Armani, or is a product jointly developed by the two, but in any case, it is obviously named "Armani mobile phone" The number is marketed at the high end of the market far more effectively than past models or boasting of features could. It can be seen that for this full touch screen mobile phone launched for high-end business groups, Samsung is earning more attention for itself through the brand effect of its famous brand, and its product positioning is more in line with its high-end image.

Official website

Armani watches

ARMANI's Chinese name is "Armani". It is the top brand in the Italian fashion industry, just like LV in bags and Dupont in lighters. Same. They are all top-notch luxury goods. A piece of clothing worth 7,000-8,000 yuan is a mid- to low-end piece of clothing from this brand.

His fashion brand name is Giorgio Armani "Giorgio Armani"

The watches made by ARMANI may be some subsidiary products derived from this brand.

Just like Montblanc also makes watches.

The 2,000 yuan Armani watch produced in Hong Kong is likely to be a counterfeit brand.

Beyond's famous song "AMANI" is a song written for African children suffering from war

amani

Lyrics: Huang Jiaju

Song: Wong Ka Kui

Vocalist: Wong Ka Kui

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

He dominates Everything in the world

His songs sing love

His truth is all over the earth

How come he never returns

Will he ever Feeling

The beacon smoke covers the sky and the future

Helplessness and frozen eyes

Looking at the sky with tears and anger

It is an indictment of the war to the end

Pain is a child

I call out to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

Birds can be seen in the sky every day

Flying in panic

Traveling through the sky just looking for freedom

Qian Xin Billions of love heartbreaks

All the troubles today

As if the truth disappeared from the earth

Helpless and frozen eyes

Looking at the sky with tears With grief and anger

It is an accusation of war to the end

Pain is a child

I call to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

The fight between rights and possessions

The fight between ignorance and prejudice

If the war ends here

How can it be peace

I call to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

Call again

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amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

again again

called

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we